Director of Lifecycle Marketing

A company is looking for a Director of Lifecycle Marketing to lead customer segmentation and automation strategies throughout the customer experience.

Key Responsibilities

Develop and own the automation strategy for the customer journey, including nurture sequences and optimized customer journey maps

Establish measurement frameworks to track performance across lifecycle stages and connect activities to business outcomes

Partner with cross-functional leadership to set targets for customer health and revenue metrics

Required Qualifications

8+ years of customer lifecycle marketing experience, with at least 3 years in a director or senior management role

Deep expertise in building customer segmentation strategies and guiding Customer Data Platform implementation

Experience in defining and directing global programs that impact product usage, retention, and expansion

Hands-on experience with predictive analytics and customer health scoring frameworks

Proven ability to balance strategic vision with operational execution in fast-paced environments