Talent.com
Consumables Marketing Manager
Consumables Marketing ManagerFaster Way to Fat Loss • Clearwater Beach, FL, US
Consumables Marketing Manager

Consumables Marketing Manager

Faster Way to Fat Loss • Clearwater Beach, FL, US
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Consumables Marketing Manager

The Consumables Marketing Manager is responsible for owning the strategy, messaging, planning, and performance of the consumables product portfolio. This role oversees forecasting, merchandising planning, client segmentation, and product storytelling to drive revenue growth, increase product adoption, and elevate the customer experience. The ideal candidate is data-driven, highly organized, and skilled at translating customer insights into actionable marketing strategies.

Key Responsibilities

Strategic Planning & Forecasting

  • Develop and maintain annual forecasts by SKU, including demand planning and performance tracking.
  • Build an annual merchandising and promotional plan, outlining promotional periods, product participation, sell-through expectations, and revenue targets.
  • Identify market trends, seasonality, and product opportunities to support accurate forecasting and proactive planning.

Product Positioning & Client Segmentation

  • Define the core customer need, functional benefit, and emotional benefit for each product in the consumables portfolio.
  • Establish and refine client segments to ensure targeted messaging and product fit.
  • Lead cross-functional alignment around product positioning and differentiation.

    • Marketing Planning & Execution

  • Create a comprehensive marketing plan that determines :
  • Who to target with each product
  • How to communicate based on audience and need
  • When to engage throughout the lifecycle
  • Develop and execute integrated campaigns across email, social, web, and paid channels to increase revenue and retention.
  • Partner with the Creative Team to produce compelling marketing assets that reflect brand standards.

    • Data Analysis & Insights

  • Analyze customer behavior, purchase patterns, and product performance to inform decisions.
  • Provide strategic recommendations for new product development, product improvements, and emerging market opportunities.
  • Monitor and report on KPIs, adjusting marketing strategies to improve efficiency and return on investment.

    • Pricing & Revenue Optimization

  • Develop SKU-level pricing strategy, including promotional pricing, bundles, subscription opportunities, and loyalty incentives.
  • Conduct competitive analysis to ensure pricing aligns with market expectations and profitability goals.

    • Product Storytelling & Brand Development

  • Serve as the story lead for consumable products, ensuring compelling narratives around use cases, benefits, transformations, and client testimonials.
  • Work closely with Content and Creative teams to bring stories to life across channels.

    • Cross-Functional Collaboration

  • Collaborate with Web Operations / Web Merchandising to ensure :
  • New products are integrated seamlessly into the platform
  • Product pages are optimized for conversion
  • Promotional updates are implemented correctly
  • Partner with Supply Chain and Operations on product availability, demand expectations, and lifecycle planning.
  • Work with Customer Experience to ensure team members can articulate product benefits and respond to customer inquiries.

    • Additional Responsibilities Expected of a Marketing Manager

  • Manage timelines, budgets, and project plans to ensure on-time campaign launches.
  • Conduct A / B tests across marketing channels and apply learnings to future optimizations.
  • Oversee competitive and industry research to maintain a strong understanding of market dynamics.
  • Maintain strong relationships with vendors, partners, and cross-functional team members.
  • Ensure all marketing activities align with brand guidelines and organizational goals.
  • Prepare monthly and quarterly performance reports for senior leadership.
  • Assist in long-term brand strategy and innovation planning.

    • Qualifications

  • 5+ years of experience in marketing, e-commerce, or consumer products.
  • Strong analytical mindset with experience using data platforms (Tableau, Looker, GA4, etc.)
  • Excellent communication, presentation, and storytelling skills.
  • Proven track record of successful product marketing and revenue growth.
  • Experience managing cross-functional projects and driving alignment.
  • Familiarity with e-commerce merchandising, pricing strategy, and lifecycle marketing.
    • [job_alerts.create_a_job]

    Marketing Manager • Clearwater Beach, FL, US

    [internal_linking.similar_jobs]
    Remote Customer Service (50k-90k per year)

    Remote Customer Service (50k-90k per year)

    Professional Careers • Clearwater, Florida
    [filters.remote]
    [job_card.full_time] +1
    We're looking for candidates with great customer service skills to fill our Remote Customer Service role!.This role is entirely remote and offers full-time / Part time hours with flexibility.We are r...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Property Manager

    Property Manager

    Equity LifeStyle Properties • Largo, FL, US
    [job_card.full_time]
    With a culture of recognition and reputation for excellence, ELS is the ideal organization in which to develop a long and successful career!. The Community Manager maintains property operations, att...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Project Manager / Inside Sales Assistant

    Project Manager / Inside Sales Assistant

    Custom Air Ventilation & Heating of Central Florida • Clearwater, FL, US
    [job_card.full_time]
    We are a leading commercial HVAC material supplier with an immediate opening for a Project Coordinator / Inside Sales Assistant. Our goal is to effectively promote HVAC equipment sales in the commerci...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Sales Representative (50k-90k per year)

    Remote Sales Representative (50k-90k per year)

    Professional Careers • Clearwater, Florida
    [filters.remote]
    [job_card.full_time] +1
    We're looking for candidates with great customer service skills to fill our Remote role!.This role is entirely remote and offers full-time / Part time hours with flexibility.We are ready to schedule ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Recruiter

    Recruiter

    Bentley Global Resources and Staffing Services • Oldsmar, FL, US
    [job_card.full_time]
    Entry Level Recruiter (Operations / Engineering / IT).Base + Uncapped Commission + Bonuses.If you're looking for an easy job, keep scrolling. If you're competitive, hungry, and want a career where y...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Commercial Account Executive for Major Markets

    Commercial Account Executive for Major Markets

    Single Source Insurance Inc • Clearwater, FL, US
    [job_card.full_time]
    The Commercial Account Representative will work directly with agency clients ensuring they receive excellent service, comprehensive insurance offerings and through reviews of existing policies.Reas...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Banquets Manager

    Banquets Manager

    Pyramid Global Hospitality • Clearwater Beach, FL, US
    [job_card.full_time]
    Welcome to Pyramid Global Hospitality, where people come first.As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environmen...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Sales Representative

    Sales Representative

    Beymark Inc • Dunedin, FL, United States
    [job_card.full_time]
    [filters_job_card.quick_apply]
    Beymark is a leading provider of strategic sales and customer engagement solutions in the telecommunications industry.Known for our innovation and results-driven approach, we help major brands like...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Customer Relationship Liaison

    Customer Relationship Liaison

    Aya Healthcare • Palm Harbor, FL, US
    [job_card.full_time]
    Monthly uncapped commission Position Overview : The Home Health Account Executive is responsible for successfully marketing to doctors offices hospitals nursing facilities ALFs (Assisted Living Faci...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Commercial Lines Operations Manager Clearwater

    Commercial Lines Operations Manager Clearwater

    Criterion Executive Search • Clearwater, FL, US
    [job_card.full_time]
    Really need someone who wants to lead, look for opportunities for improvement, implement strategy, etc.Not act as a floating account manager when someone takes vacation. Conduct reviews, resolve con...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Consumables Marketing Manager

    Consumables Marketing Manager

    Faster Way to Fat Loss • Clearwater, FL, US
    [job_card.full_time]
    Job Description : Consumables Marketing Manager.The Consumables Marketing Manager is responsible for owning the strategy, messaging, planning, and performance of the consumables product portfolio.Th...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Remote Sales Representative

    Remote Sales Representative

    Globe Life American Income Division • Clearwater, FL, US
    [filters.remote]
    [job_card.full_time]
    Discover your next step at Globe Life American Income Division! As we expand into new territories, we are looking for dedicated professionals wanting to elevate their career.In this role, you’ll ta...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Tarpon Springs, Florida, US
    [job_card.full_time] +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Commercial Lines Executive Account Manager

    Commercial Lines Executive Account Manager

    Brown Insurance Services • Seminole, FL, US
    [job_card.full_time]
    Join Brown Insurance Services .Commercial Lines Executive Account Manager.Are you passionate about delivering exceptional service and support to clients? Do you thrive in a collaborative team ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Select Business Unit Account Manager

    Select Business Unit Account Manager

    Marsh & McLennan • Clearwater Beach, FL, US
    [job_card.full_time]
    Select Business Unit Account Manager At MMA.Award-winning, inclusive, top workplace culture doesn't happen overnight.It's a result of hard work by extraordinary people. The industry's brightest tale...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Commercial Insurance Sales Agent

    Commercial Insurance Sales Agent

    Jobot • Clearwater, FL, US
    [job_card.permanent]
    Commercial Insurance Sales Agent Opportunity!!!.This Jobot Job is hosted by : Robert Reyes.Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.Salary : $50,000...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Customer Success Coordinator

    Customer Success Coordinator

    Ourvita • Largo, FL, US
    [job_card.full_time]
    Ourvita is the largest Europe-based CDMO for food supplements, with a strong global presence.Backed by over 3,000 dedicated professionals worldwide, we pride ourselves on a customer-centric approac...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Ordering Manager

    Ordering Manager

    BCI Acrylic • Clearwater Beach, FL, US
    [job_card.full_time]
    Ordering Manager Bathroom Remodeling.New Bay Remodeling is a fast-growing bathroom remodeling company specializing in high-quality acrylic bathroom installations. With a commitment to craftsmanship...[show_more]
    [last_updated.last_updated_30] • [promoted]