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Head of B2B Marketing
Head of B2B Marketingrecruitometry • New York City, New York, USA
Head of B2B Marketing

Head of B2B Marketing

recruitometry • New York City, New York, USA
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  • [job_card.full_time]
[job_card.job_description]

Head of B2B Marketing

You will own the end-to-end B2B marketing strategy driving top-of-funnel growth accelerating new business acquisition and scaling brand authority within the real estate and property technology industries.

As the Head of B2B Marketing you will lead all marketing channels - digital physical and experiential - and create a cohesive well-performing acquisition engine. You will leverage an existing portfolio of top-tier clients while opening doors to new opportunities across global markets.

This role is highly strategic and highly hands-on. You will work directly with leadership play an integral role in shaping the marketing vision and drive initiatives that fuel rapid pipeline growth and industry visibility.

Why You Should Join Us :

Joining this organization means joining a company at a pivotal moment of global expansion - where your work directly shapes the growth strategy brand influence and long-term trajectory of a fast-scaling category leader.

Here you will :

  • Lead the full B2B marketing function and operate as a key strategic partner to the CEO
  • Influence go-to-market decisions at the highest levels including board interactions
  • Own a mission-critical function with the autonomy to build experiment and innovate across channels
  • Make a measurable impact on the companys global footprint in the real estate technology space
  • Work with a high-caliber purpose-driven team passionate about redefining modern consumption
  • Contribute to a product that is used around the world every minute of every day

If you are ready for a high-growth environment where ambition meets real-world impact this is where you will thrive.

Key Responsibilities :

  • Develop and execute the B2B marketing strategy to acquire new customers and grow existing accounts
  • Drive top-of-funnel generation build pipeline and deliver high-quality marketing-qualified leads
  • Strengthen brand presence across digital physical and partner channels
  • Lead all inbound and outbound marketing efforts including PR and thought leadership
  • Manage global marketing budgets resource allocation and ROI analysis
  • Build a strong B2B content strategy across platforms channels and formats
  • Plan execute and optimize SEO SEM and paid acquisition campaigns
  • Create maintain and measure the impact of B2B marketing collateral
  • Test new channels and report insights for strategic decision-making
  • Collaborate with product and stakeholder teams to communicate new releases
  • Develop and oversee event strategies including industry conferences and activations
  • Work closely with sales and customer success to align messaging enablement and customer insights

    • Requirements :

  • 5 years of B2B software marketing experience in fast-paced or startup environments
  • Strong expertise in B2B lead generation content marketing and event-based acquisition
  • Experience managing and optimizing marketing budgets
  • Proven ability to build inbound and multi-channel acquisition strategies
  • Strong understanding of digital and offline marketing funnels
  • Hands-on experience with SEO SEM PPC and content workflows
  • Proficiency with CRM and marketing automation tools (Salesforce HubSpot preferred)
  • Experience collaborating with design content product and analytics teams
  • Skilled at managing competing priorities in a rapidly evolving environment
  • Proactive hands-on problem-solver with strong ownership mindset
  • Understanding of end-to-end marketing workflows and processes
  • Experience in real estate technology or marketing to landlords / property management companies is a strong plus
  • This is a New York City based role

    • Compensation & Benefits :

    Youll join an environment built for growth and impact supported by a competitive total rewards package :

  • Equity participation
  • 100% covered Medical Dental and Vision premiums
  • 401k benefits
  • Collaborative in-office environment with a fully stocked kitchen
  • Engaging company events and team-building activities
  • Comprehensive relocation support if you are moving for the role

    • Compensation Range :

    Annual OTE : $150000 $250000

    Final compensation may vary based on experience and expertise.

    Key Skills

    Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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