Retention and CRM Specialist

About Ritual

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence-not just promises.

We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we're expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we're growing fast.

Our team of 120+ scientists, creatives, and skeptics is raising the bar for women's health. We're venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry-and do the best work of their careers.

About the role

We're looking for a solution-oriented Retention and CRM Specialist to join our Retention Marketing team. In this role, you will focus on launching and maintaining CRM programs that reduce churn, increase loyalty, and maximize customer lifetime value. Collaboration is critical, working closely with our Brand, Creative, and Digital Product teams to drive brand loyalty and enhance the customer experience.

What you'll do

• Support the development and execution of retention strategies across onboarding, engagement, and reactivation to drive retention, lifetime value, repeat purchase rate, and satisfaction
• Build, QA, and launch campaigns and automated flows across all CRM channels, including email, SMS, direct mail, and referral
• Execute campaigns end-to-end, including creative briefing and feedback, segmentation, personalization, dynamic content, and scheduling
• Own the ad hoc marketing calendar, partnering with Brand Management to ideate winning concepts
• Act as a strategic partner for cross-functional customer initiatives, including product launches, subscriber experience improvements, and the launch of a loyalty program
• Use analytics tools to assess campaign performance across key engagement and retention KPIs and share insights broadly to support optimization and roadmap planning
• Set-up and execute A / B and multivariate testing across subject lines, messaging content, timing, offers, and channels to refine messaging and improve business outcomes

Who you are

What you'll need

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.

#LI-Remote

Compensation

Pay Range : $68,000 - $85,000

Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks / benefits below.

What We Offer

Health & Wellness

Financial & Career Support

Family & Flexibility

for all team members, increasing to 20 weeks (five months) after one year of service.

Time Off