Social Media Manager

Job Title: Social Media Manager | Reports to: VP of Marketing | Location: Wynwood, FL | Employment Type: Full-time / On-site

The Flowery is a flower-first culture-driven cannabis brand based in Miami, but we serve the whole state of Florida and we're quickly spreading across New York as well. For us, everything begins with growing and curing excellent bud, and the fact is, we make and sell some of the best flower available anywhere in the world. Our facilities are world-class and the astounding depth our genetic library—combined with the love we put into the art and craft of cultivation—is why we confidently say we are Growing Legendary.

The social media landscape for cannabis is wild. Even as a lawful operator there are a lot of rules, bots, shady practices and practitioners we have to deal with. It's not easy to navigate, which is why we are currently searching for a Social Media Surgeon — to slice through the B.S. and suture up the game - no botox ; )

It's a crazy mission. We expect someone who understands content, trends, the cannabis community and culture — but we're looking for that special mix of creative partner that is organized, motivated, communicates well and delivers.

And because this role requires skill, we're specifically looking for someone with 2–4 years of real, hands-on experience managing social media professionally — not just running a meme page with a ring light. You should know how social media works, how to run point on a calendar, how to steer the ship when things get messy, and how to make content that lands.

You should also have experience working on paid advertising campaigns — Meta, TikTok, Snapchat, X, Youtube, etc. (where allowed), — with a working understanding of how creative + targeting + optimization all dance together. Meta Blueprint certification is a bonus (major green flag for us).

The good news is that you'll have access to a veteran creative team of artists and designers that believe “with great restriction comes great creativity.”

You’ll oversee our entire social presence across platforms, shaping tone, story, campaigns, and daily content. You’ll become our digital voice as well as the “digital breath” that moves it across all platforms, so brush your digital teeth. You’ll get the opportunity to collaborate with teams across the entire company — like HR but for cool, fun stuff — and ensure our social always feels like The Flowery. Which is fun.

We sell fun here. The Flowery is full of self-motivated individuals. Applicants must be punctual, present, and able to thrive in chaos and laugh in the face of adversity.

Key Responsibilities:

1. Build and execute social strategies and campaigns

1. Build and manage paid campaigns

1. Manage posting schedules, community engagement, analytics, and optimization

1. Represent us in and travel to events across the states

1. Produce content / short-form video, photo, copy, memes... puppets? etc.

1. Collaborate with other creatives / brand partners

1. Follow and flag trends

1. Understand culture, subculture, and “moments”

1. Help push insights and ideas into action

1. Love solving problems creatively

1. Think strategic and funny — good ideas win

1. No need for permission — just make great content within regulation and guidelines

1. Shoot and edit on the fly (sometimes literally)

1. Be honest - Don’t stop - Keep on

1. Other duties as assigned by management
   
   Requirements:

• 2-4 years minimum of Social Media Manager experience with an established brand

• Experience in creating, scheduling and managing content/campaigns

• Ability to travel between Florida and New York to represent The Flowery in events, store openings, etc.

• Must be based in South Florida and work on-site in the studio full-time Monday-Friday

• Availability on evenings, weekends and holidays as needed

Starting Wage: $70,000 per year - salary based on experience. The Flowery offers benefits, paid time off accruals and paid holidays to all full-time employees.