Web Content Producer

Talento has partnered with a Miami-based company to hire an Ecommerce Content Producer. This role is responsible for building, launching, and optimizing promotional and personalized content across a high-traffic ecommerce website. The Ecommerce Content Producer brings digital merchandising strategies to life by translating marketing initiatives, product launches, and brand moments into engaging, conversion-driven front-end experiences across all devices.

This position owns the day-to-day execution, maintenance, and optimization of onsite content, ensuring experiences are visually compelling, technically sound, accessible, and aligned with business objectives. The role blends hands-on front-end production with close collaboration across marketing, creative, analytics, and technology teams.

Responsibilities :

• Build and deploy front-end ecommerce content supporting promotions, sales campaigns, announcements, and brand initiatives.
• Execute personalization initiatives by developing audience segments, targeting rules, and decision logic informed by analytics and business priorities.
• Translate creative mockups, wireframes, and concepts into accurate, high-quality front-end implementations.
• Maintain and optimize existing site content to ensure accuracy, performance, accessibility, and brand consistency.
• Manage multiple concurrent campaigns while meeting deadlines and quality standards.
• Collaborate cross-functionally with marketing, brand, ecommerce, analytics, and technology teams to ensure alignment with brand guidelines, best practices, and compliance requirements.
• Ensure all onsite content and campaigns are properly tagged for reporting, analytics, and experimentation.
• Leverage insights from A / B testing, user behavior, and performance data to continuously improve onsite experiences.
• Support additional projects and initiatives as needed.

Requirements :

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