Marketing Coordinator

Marketing Coordinator

It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business.

As Marketing Coordinator, you are a direct report and strategic partner of the Vice President of Marketing and Sales and driving force behind growing and retaining our member volumes. At InnovaCare Partners, Marketing Coordinator is a high-leverage force multiplier for the entire organization and for the individual practices that are part of InnovaCare Partners in Central Florida. This position is responsible for driving consumer awareness and providing a consistent brand voice across all marketing activities to specific audiences. Working closely with management, this role supports the successful implementation and delivery of membership business strategies and initiatives.

Area of Responsibility: Central Florida and other markets as needed.

Duties and Responsibilities:

• Assist with development of strategic marketing initiatives and activities
• Implement marketing plans that include traditional and digital tactics
• Create branded advertising campaigns and support the marketing and sales teams by coordinating and collating content
• Maintain budget projections, reconcile expenses and process invoices
• Setup tracking systems for marketing campaigns and online activities
• Conduct market research to identify marketing opportunities
• Traffic all advertising efforts to appropriate channels, utilizing agencies as appropriate
• Develop and manage all internal communication systems
• Create, maintain and strengthen the organization's overall brand through all media avenues
• Organize and streamline service offerings into user-friendly concepts
• Train and educate other employees on marketing process and procedures
• Manage content development and design of collateral materials with agencies or creative service to ensure brand voice and standards
• Manage print contractors and other promotional vendors
• Maintain strict confidentiality of sensitive information
• Maintain inventory of required collaterals, give-aways, event equipment, etc., and coordinate delivery to outreach efforts
• Develop and manage social media content, utilizing agencies as appropriate
• Maintain web site content

Skills/Qualifications:

• Bachelor's degree in Marketing/Communications or related (essential)
• Two years of experience in content management, creative writing, advertising concepts and media trafficking
• Critical thinker with strong problem-solving and research proficiencies
• Ability to comprehend and interpret competitor strategies and consumer behavior
• Knowledge of Content Management Systems (CMS)
• Ability to gather large amounts of data and convert it into meaningful analysis
• Solid organizational skills and detail oriented
• Ability to work under pressure and meet strict deadlines
• Creative mind with superb written and verbal communication skills
• Ability to simplify complex information into a user-friendly format
• Proficient in Microsoft Office, Adobe Creative Suite and web editing packages
• Fluent in English; fluency in Spanish (verbal and written) is a plus
• Strong public speaking and presentation skills
• Ability to travel is required

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!