Marketing and Communications Specialist

Marketing and Communications Specialist

Job No: 538899
Work Type: Full Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department: 60440000 - AG-IFAS COMMUNICATION SERVICES

Job Description


Classification Title:

Marketing and Communications Specialist I

Classification Minimum Requirements:

Bachelor's degree and two years of relevant experience; or an associate's degree and four years of relevant experience; or an equivalent combination of education and experience.

Job Description:

The Marketing and Communications Specialist will contribute to the external promotion of high‑priority programs—such as the nationally supported Breeding Insights initiative—and manage content and user experience for flagship UF/IFAS websites including ifas.ufl.edu and supporting sites like research.ifas.ufl.edu. In partnership with internal stakeholders, faculty, subject‑matter experts, and the UF/IFAS media relations team, this position develops and executes integrated communications plans, supports outreach campaigns, and produces engaging content across web, social media, newsletters, and other digital platforms.

Day-to-day responsibilities include:
IFAS Programs Support

• Develop and execute integrated communication plans in collaboration with program teams.
• Create, edit, and publish digital content (web, social, blogs, newsletters) and support media relations needs as they arise.
• Support outreach initiatives, including events, story development, and external communications channels.
• Monitor campaign performance and use analytics to inform strategy.
• Coordinate with vendors, manage production timelines, and maintain relationships with media outlets.

Internal Communications Support

• Produce and edit content for internal newsletters, UF/IFAS platforms, and other faculty/staff communications.
• Collaborate with UF/IFAS creative teams to develop multimedia assets.
• Manage and update flagship web content and maintain internal communications tools such as Teams and SharePoint.
• Ensure communications align with UF/IFAS brand guidelines and are optimized for SEO and user experience.

Expected Salary:

$50,000-55,000; commensurate with education and professional skills and experience.

Required Qualifications:

Bachelor's degree and two years of relevant experience; or an associate's degree and four years of relevant experience; or an equivalent combination of education and experience.

Preferred:

• Experience with Adobe Creative Suite, Canva, or similar design tools.
• Experience with Teams, SharePoint, and other Microsoft Office products.
• Familiarity with web content management systems (e.g., TERMINALFOUR, WordPress).
• Strong writing, editing, and storytelling skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strategic thinking and creativity.
• Excellent interpersonal and communication skills.
• Detail-oriented with strong organizational abilities.
• Proficiency in analytics and performance tracking.

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

This is a time-limited position.

Health Assessment Required:
No



Applications Close: 22 March 2026

To apply, visit https://explore.jobs.ufl.edu/en-us/job/538899

Our Commitment:
The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.









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