Email Marketing Specialist

Company: Propper International Sales, Inc.
Location: St. Charles, MO, Onsite Position
Employment Type: Full-Time
Industry: Apparel, E-Commerce, Tactical Gear

For over 50 years, Propper has been a trusted leader in tactical apparel and gear-supplying military, law enforcement, and everyday consumers with high-quality, purpose-built products. We are a fast-growing, innovative organization with a strong digital presence, and we're looking for a creative and analytical Email Marketing Specialist to help elevate our customer engagement across multiple channels.

As an Email Marketing Specialist, you will play a key role in bringing our brand to life through well-crafted, data-driven email and SMS campaigns. You'll design and optimize automated journeys, support content planning, and help drive acquisition, retention, and overall revenue growth. This is an opportunity to join a highly collaborative marketing team where your ideas will influence strategy and have measurable impact.

• Develop and execute email and SMS marketing campaigns that support Propper's B2B and B2C goals.

• Segment lists and personalize content to increase engagement and conversions.

• Build automated customer journeys that support lifecycle stages-including onboarding, post-purchase, and re-engagement.

• Conduct A/B tests for creative, subject lines, layouts, and CTAs to continuously improve performance.

• Analyze campaign data and prepare reports on KPIs to guide strategy for acquisition, retention, and revenue growth.

• Maintain list health and deliverability standards to ensure strong inbox placement.

• Collaborate closely with the marketing team to align email communication with promotions, product launches, and brand initiatives.

• Ensure all communications follow GDPR, TCPA, and CAN-SPAM compliance standards.

• Stay current with email marketing best practices, automation trends, and personalization technology.

• Bachelor's degree in Marketing, Communications, or related field

• 3+ years of experience in email or digital marketing

• Strong understanding of analytics and data-driven decision making

• Excellent copywriting and editing skills

• Basic graphic design or layout experience (Figma, Canva, etc.)

• Ability to manage multiple projects in a fast-paced environment

• Experience with an ESP/marketing automation platform-Dotdigital strongly preferred

• HTML/CSS familiarity for email formatting

• Strong analytical skills and performance-driven mindset

• Creative problem solving and strategic thinking

• Excellent communication and organizational skills

• Adaptability to evolving tools and digital trends

• Opportunity to directly influence and grow a key revenue-driving channel

• Work with a collaborative and supportive marketing team

• Competitive compensation and benefits package

• Career growth within a fast-evolving digital environment

• Employee discounts on apparel and gear

If you're a creative storyteller, data lover, and automation enthusiast ready to take ownership of a high-impact channel-we'd love to meet you.

Apply today and grow with Propper!