Social Media Coordinator

Salary: $22.00 / hour

The Social Media Coordinator is responsible for developing, implementing, and maintaining Bloedel Reserves social media presence across Instagram, Facebook, and TikTok. This position supports organizational communication goals by producing high-quality content, managing online engagement, monitoring performance, and ensuring consistent brand representation. The role requires strong video editing skills, professional social media experience, and the ability to work both independently and collaboratively.

ESSENTIAL FUNCTIONS

1. Creates, schedules, and publishes social media content (posts, reels, stories, short-form videos) aligned with Bloedel Reserves brand standards and messaging.
2. Captures, edits, and produces video and photo assets for use across social platforms.
3. Manages daily platform engagement, including monitoring comments, direct messages, tags, and community interactions.
4. Tracks performance analytics; prepares regular reports summarizing reach, engagement, trends, and recommendations.
5. Assists in planning and executing social media campaigns, seasonal initiatives, and event promotions.
6. Collaborates with teams across Bloedel (Communications, Guest Services, Horticulture, Events, and Development) to gather content and ensure message accuracy.
7. Maintains awareness of social media trends, best practices, and emerging features relevant to content strategy.
8. Upholds the brand voice, visual identity, and organizational values in all content.
9. Performs additional related duties as assigned.

QUALIFICATIONS

Required:

• 13 years of professional experience managing social media for an organization, business, or nonprofit
• Demonstrated proficiency in video editing and short-form content creation (Instagram Reels, TikToks, transitions, audio, and text overlays)
• Strong writing, communication, and storytelling skills
• Experience with social media management platforms (e.g., Meta Business Suite, Hootsuite)
• Ability to capture high-quality photo and video content using a smartphone or DSLR
• Familiarity with basic graphic design tools (e.g., Canva, Adobe Creative Suite).
• Strong organizational skills with the ability to meet deadlines and manage multiple tasks.
• Ability to work independently and exercise good judgment.
• Availability for occasional onsite content capture during weekends or evenings as needed.

Preferred:

• Experience working in a public garden, outdoor environment, or visitor-focused organization
• Knowledge of horticulture, environmental education, or conservation topics

PHYSICAL REQUIREMENTS

The physical demands here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to walk the grounds and stand for long periods of time especially when at events
• Must be able to lift 15 pounds or more

WORKING CONDITIONS/HOURS

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job the employee is occasionally exposed to PNW weather conditions.
• The noise level in the work environment is usually moderate.

Our Commitment to Diversity:

Bloedel Reserve is committed to fostering a culture of inclusion and belonging. We recognize that public horticulture has historically excluded and continues to disproportionately exclude Black and Indigenous people, people of color, people with disabilities, and LGBTQ+ people. We strongly encourage applications from individuals with these identities, as well as anyone who brings a unique perspective to our work.

We are committed to supporting candidates by making accommodations as needed, ensuring accessibility, and promoting an environment where employees feel valued and empowered to grow.