Associate Director of Championships Social Media

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Job Function : As an integral member of the NCAA Championships Social Media team, this role plays a crucial part in planning and executing the social media strategies for NCAA Championships and related events. Responsibilities include managing the NCAA's social media rights, in collaboration with TNT Sports (the NCAA's digital rights partner), driving awareness, engagement, and viewership through the NCAA's social media platforms. The role involves ensuring consistent communication of the NCAA brand across digital and social media channels, with an emphasis on promoting NCAA Championships and enriching the student-athlete experience. Job Responsibilities

• Take the helm of NCAA sport social media accounts, crafting year-round content and post-season coverage that engages and inspires college sports enthusiasts and amplifies the excitement of NCAA Championships.
• Develop and implement cross-platform social media strategies aligned with departmental goals to maximize revenues and exposure for NCAA Championships.
• Lead multi-functional creative teams to execute the NCAA's social media plans throughout the year and on-site at campus visit activations and Championship events.
• Collaborate with TNT Sports to develop and implement strategies that harmonize NCAA social media initiatives, aiming to increase viewership, content consumption, and revenues, while providing daily direction on editorial content initiatives.
• Spearhead social media campaigns with the primary goals of promoting NCAA Championships and student-athletes, enhancing the fan experience, and creating new revenue streams.
• Manage relationships with creative partners to conceptualize and direct graphic design and video projects that adhere to brand standards.
• Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies.
• Liaise with NCAA development partners and internal stakeholders to ensure NCAA Championship mobile apps are the ultimate companions for fans, with compelling content, real-time scores and bracket updates, immersive features, scheduling information, and more.
• Collaborate with the NCAA Communications department to coordinate information flow and content amplification across all NCAA properties, ensuring consistent messaging and branding.
• Execute content marketing opportunities, in partnership with the NCAA Championships Marketing team, to elevate awareness for the NCAA and its post-season events, attract and nurture the Association's relationship with fans, drive ticket sales, and spur viewership.
• Assist with oversight and management of the NCAA Championships social media budget and devise a roadmap for the expansion of social media initiatives.
• Communicate and educate NCAA membership and national office staff on NCAA Championship social media efforts and performance.
• Other duties as assigned.

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