Member Growth and Engagement Specialist

Created in 1933, the Georgia Municipal Association (GMA) is the only state organization that represents municipal governments in Georgia. GMA currently represents all 538 cities in Georgia. Based in Atlanta, GMA is a voluntary, non-profit organization that provides legislative advocacy, educational, employee benefit, and technical consulting services to its members.

About the Role

The purpose of this full-time position is to support the Risk Management and Employee Benefits Services (RMEBS) department by driving the growth, visibility, and impact of member engagement initiatives. The Member Growth and Engagement Specialist will manage events from concept to completion, lead targeted outreach that expands participation, and produce high-quality marketing and communication materials that promote RMEBS programs. This position plays an essential role in increasing member involvement, strengthening long-term relationships, and ensuring that all engagement efforts reflect the professionalism and value of GMA’s services.

Responsibilities

• Support the development and execution of member engagement strategies designed to strengthen relationships, increase participation, and drive program growth.
• Assist in collecting, analyzing, and reporting member engagement metrics, participation data, and feedback trends to inform strategy and decision-making.
• Coordinate all aspects of RMEBS events, workshops, and programs, including logistics, catering, registration, materials preparation, and on-site support.
• Manage event timelines, budgets, vendor communications, and travel logistics to ensure seamless program delivery and successful execution.
• Create, design, and distribute promotional materials and marketing collateral, including graphics and digital content for email campaigns, social media, and internal communication channels.
• Oversee registration processes and attendance tracking, including event follow-up, post-event surveys, and the compilation of evaluation reports.
• Maintain consistent branding across all event and marketing materials in accordance with GMA standards.
• Provide administrative, operational, and project support to the RMEBS team as required.

Qualifications

Bachelor’s degree in Communications, Marketing, Public Relations, Event Management, or a related field. One to three years of experience in event coordination, marketing, or member engagement (internship experience may apply). Experience with email marketing platforms (e.g., Constant Contact, Mailchimp) and social media management tools preferred. Valid Georgia driver’s license required.