SVP, Chief Marketing and Brand Officer

SVP, Chief Marketing and Brand Officer page is loaded## SVP, Chief Marketing and Brand Officerlocations : Remote - USA : Madison, WItime type : Full timeposted on : Posted Todayjob requisition id : R-011534At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.Join a team that has received numerous awards for being a top place to work : The SVP, Chief Marketing and Brand Officer serves as the enterprise leader for marketing strategy, brand stewardship, and customer engagement. Reporting to the EVP, Chief Sales & Marketing Officer, this role owns the centralized marketing function and partners with executive leadership to ensure marketing priorities align with company objectives. This role drives enterprise-wide marketing vision, enabling growth through data-driven strategies, digital transformation, customer experience excellence, and innovative brand storytelling. This leader fosters collaboration across business units, optimizes marketing investments, and champions a culture of agility, innovation, and measurable impact.

• Job Responsibilities :
• Strategic Leadership & Vision
• Define and activate a future-focused marketing vision that drives growth in new and existing markets.
• Lead enterprise marketing planning and multi-year roadmaps aligned to corporate strategy.
• Champion digital transformation and adoption of emerging MarTech, AI, and automation to enhance marketing effectiveness.
• Approve enterprise-level marketing investments and partnerships to maximize ROI.Brand & Enterprise Alignment
• Ensure consistent brand governance and messaging across all channels and business units.
• Serve as the enterprise voice for brand and marketing, influencing leadership and external stakeholders. Drive initiatives that strengthen brand equity and customer trust.Revenue Growth & Customer Experience
• Deliver measurable impact on new sales growth through direct-to-consumer marketing strategies.
• Support B2B growth and retention through integrated marketing programs.
• Advance customer experience initiatives leveraging data-driven insights and personalization to drive customer acquisition, retention, and cross-sell opportunities.Data-Driven Decision Making & Innovation
• Establish marketing performance metrics and dashboards to monitor effectiveness.
• Use analytics and consumer insights to optimize campaigns and inform strategic decisions.
• Foster a culture of experimentation and continuous improvement in marketing practices.Operational Excellence
• Own the enterprise marketing operating model and governance structure.
• Build scalable marketing operations and resource flexibility to adapt to changing priorities.
• Implement technologies and processes that reduce costs and improve profitability.Talent Development & Culture
• Recruit, develop, and retain top marketing talent.
• Promote a culture of innovation, collaboration, and learning across the marketing organization.
• Provide coaching and mentorship to build leadership capability within the team.
• Job Requirements :
• 15+ years of progressive marketing leadership experience, including 5+ years in an executive role within a complex, matrixed organization leading enterprise-level marketing organizations.
• Proven success in leading enterprise marketing strategy, brand management, and digital transformation initiatives.
• Expertise in data-driven marketing, analytics, and customer insights to inform strategic decisions.
• Demonstrated ability to influence and collaborate with senior executives and cross-functional teams.
• Track record of driving innovation and deploying new technologies to enhance marketing performance and customer experience.
• Strong leadership skills with experience in building and developing high-performing teams.
• Excellent communication and storytelling skills, with the ability to represent marketing vision internally and externally.
• Preferred : MBA or advanced degree in marketing or related field; experience in financial services or highly regulated industries.#LI-RemoteIf you’re ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.
• Accommodation request
• TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.

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