Marketing & Automation Specialist

Safetec of America is seeking a detail‑oriented, tech‑savvy Marketing & Automation Specialist to support and optimize our marketing systems, content, and digital workflows. This role is ideal for someone who enjoys building clean processes, creating content, and ensuring marketing initiatives run smoothly.

Responsibilities

HubSpot (or similar CRM) management:

Create and maintain email templates, sequences, and workflows

Build and manage contact segments and custom properties

Maintain data accuracy and organize CRM for efficiency

Create dashboards and reports to track performance and KPIs

Website content management:

Update pages, blogs, product info, and SEO fields in WordPress

No coding experience is required

Coordinate with developers/vendors for technical changes beyond CMS

Marketing content creation:

Write and edit blogs, email copy, web copy, and product descriptions

Support campaigns and social media initiatives with compelling content

Research & analysis:

Conduct product, market, and competitor research to inform strategy

Monitor performance and provide actionable insights

Cross‑functional collaboration:

Work with Sales, Quality, Regulatory, and Design teams to ensure accurate and consistent messaging

Support ongoing improvements to marketing processes, documentation, and operational efficiency

Requirements

2–4+ years of experience in marketing operations, digital marketing, or marketing automation

Hands‑on experience with HubSpot or similar CRM/marketing automation tools

Comfortable managing WordPress CMS content (no coding required)

Strong writing and editing skills for blogs, web content, and marketing copy

Experience with dashboards, reporting, and basic analyticsExcellent organizational and project management skills

Ability to manage multiple tasks with attention to detail and accuracy

Bonus Skills

SEO knowledge and content optimization

Familiarity with regulated industries or product labeling

Experience with other CMS platforms or basic HTML/CSS for minor adjustments

Why You’ll Love This Role

Work with a collaborative, supportive marketing team

Take ownership of marketing systems and content strategy

Grow your skills in HubSpot, digital content, and analytics

Make a visible impact on company marketing and brand growth

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