VP, Merchandising United States of America - Irvine, California

VP, Merchandising

The Vice President of Merchandising will lead the development and execution of iHerb's merchandising and purchasing strategy to drive revenue growth, optimize product assortments, and strengthen supplier partnerships. Reporting directly to the SVP of Merchandising, this executive role holds P&L responsibility and plays a pivotal part in shaping the company's strategic direction.

This leader will manage a high-performing merchandising team and collaborate cross-functionally with marketing, operations, inventory management, legal, finance, and other key stakeholders to deliver on business goals. Success in this role requires a balance of visionary thinking and operational excellence, with a strong focus on data-driven decision-making, supplier negotiations, and category performance management.

Job Expectations:

• Define and implement merchandising strategies that enhance assortment optimization, drive category growth, and maximize margin performance across all product lines
• Establish and monitor measurable KPIs related to pricing, promotions, product lifecycle management, and margin performancefostering a culture of continuous improvement
• Develop and lead data-driven vendor negotiation strategies, focusing on high-volume, strategic brands to achieve cost efficiencies, long-term value, and strong supplier partnerships
• Collaborate with Marketing to align on brand-building initiatives, supplier co-op programs, and market-specific promotional campaigns
• Oversee the creation and execution of innovative, customer-centric product and brand strategies that align with growth and profitability targets
• Provide strategic insights through advanced analytics, including product and vendor performance, promotional ROI, and category trend analysis, to inform and optimize merchandising decisions
• Guide cross-functional efforts in partnership with BI, Supply Chain, Planning, and Operations to improve inventory flow, reduce costs, and enhance supply chain resilience
• Develop frameworks for vendor communications that reinforce transparency, accountability, and partnership excellence
• Serve as a key voice in executive planning, contributing to company-wide growth strategies, annual budgeting, talent planning, and margin improvement initiatives
• Facilitate regular performance reviews and business updates with senior leadership to assess progress against revenue and profitability goals.

Knowledge, Skills and Abilities:

Required:

• Revenue-focused experience in ecommerce industry
• Demonstrated ability to negotiate against tight deadlines with valued partners
• Experience leading KPIs and metrics
• High-energy and highly persuasive presentation skills delivering to small and large audiences
• International market experience (MENA, APAC, EU)
• Executive-level communication and negotiation skills
• Strong Operational, Merchant and Vendor management experience
• Strong project management skills, with the ability to identify and implement process improvements, system overhauls, and solutions to improve efficiency and effectiveness
• Collaborative approach to managing relationships and the ability to work effectively with cross functional teams to meet goals and drive growth, impact, and organizational performance
• Fluency in common ecommerce, CRM and web analytics tools
• Ability to thrive in a high-growth, entrepreneurial, and fast-paced environment (1800+ brands)
• Ability to move quickly and efficiently from one objective to another
• Data analysis and pricing strategy background
• Excellent organizational and problem-solving skills
• Ability to handle multiple tasks, with awareness of deadlines, in a fast-paced business environment
• Ability to analyze existing processes and implement changes to drive efficiencies
• Strong negotiation skills, influencing abilities and relationship management

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

• Generally requires a minimum of 10+ years experience of strategic Merchandising with Buying, Planning experience.
• Demonstrated experience in e-commerce, preferably within a strategic setting in a high-growth, fluid organization.

Education Requirements:

Bachelor's Degree in Business or Supply Chain related field preferred, or a combination of education and equivalent work experience.

Anticipated Pay Scale: $220,667 - $386,168 USD

iHerb is on a mission to make health and wellness accessible to all. We offer Earth's best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We're the world's largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we've been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly Embrace Diversity & Inclusion Strive for Simplicity

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.