Marketing Director

Job Description :

• The Marketing Director is responsible for establishing unified marketing systems, managing campaign execution, and ensuring strong alignment between brand, creative, retail, and production across all markets.
• This role creates structure, drives consistency, and builds a forward-looking marketing engine that supports product launches, merchandising, community engagement, and digital presence.

Responsibilities include :

• Campaigns Create, manage and drive marketing campaigns, both big and small.  Coordinate marketing campaigns across all markets with consistent timing and messaging.
• Maintain a proactive marketing calendar tied to launches, promotions, and brand initiatives.
• Launches Structure new product introductions with assets, messaging, timelines, and retail alignment.
• Forecast promotions and specials in advance to support inventory and production.
• Support market research into product placement and viability.
• Retail Influence store forecasts to align marketing, inventory, and production.
• Drive register-level marketing and store blitzes Oversee merchandising health, including tools, signage, displays, and upkeep.
• Audit store performance and partner with retail teams to strengthen execution.
• Digital Manage ecommerce and email strategies, including auditing, reporting, and optimization.
• Guide digital storytelling, consumer engagement, and brand visibility.
• Creative Build structure around creative pipelines, timelines, and asset development to support the graphic design team.
• Coordinate regional creative resources for shared use of campaigns, assets, and data.
• Guide initiatives such as packaging transitions, collectibles, merch, and exclusive product drops.
• Experiential Support programs including art competitions, murals, collaborations, and community-focused activations.
• Develop initiatives that deepen community connection and amplify brand identity.
• Leadership Build and lead the marketing operations team, including coordinators and designers.
• Manage contractor relationships for installations, specialty creative, and overflow needs.
• Establish processes and communication frameworks that connect marketing with production, sales, and operations.
• Outcomes Define and report on KPIs that can be utilized in the company’s Sales and Operations Planning motions.
• Consistent brand presence across all channels and markets.
• Reliable cadence of campaigns, launches, and exclusives.
• Strong communication loops with retail and production.
• Increased consumer loyalty through storytelling and experiences.
• Improved merchandising and store-level visibility.
• A unified marketing rhythm that supports multi-state scalability.

Qualifications :

• Experience in progressive marketing leadership within consumer brands, CPG, manufacturing, or multi-market retail Deep fluency in cannabis production and market dynamics Strong cross-functional communicator able to partner seamlessly with product design, operations, retail, sales, and finance.
• Proven success leading integrated marketing across multiple regions or business units.
• Demonstrated experience managing creative, brand, digital, retail, and product marketing under one unified strategy.

Track record of building and scaling marketing operations, calendars, and cross-functional processes Expertise in marketing operations :

• briefs, workflows, calendars, checkpoints, asset delivery, and ROI measurement.
• Comfortable managing large, complex timelines with multiple markets, vendors, and partners.
• Experience working with external agencies, creative partners, cultural collaborators, and vendor networks.

High school diploma or equivalent Knowledge of cannabis production cycles Knowledge of the Arizona cannabis market Bachelor’s degree in Marketing, Business, Communications, Brand Management, or a related field strongly preferred Ability to lift up to 50lbs Specific state regulatory requirements also include verification, confirmation or completion of the following :

• Must be twenty-one (21) years of age; pursuant to A.R.S. §36-2801.10 Must consent to a criminal background check performed by the Company and / or the Arizona Department of Health Services, pursuant to A.R.S. § 36-2804.01 Employment offers are contingent upon successful completion of the criminal background check conducted by the Arizona Department of Health Services, pursuant to A.R.S. §36-2804.01 and A.R.S. §36-2801.10 Valid Arizona State Issued ID BENEFITS : Competitive Pay Medical, Dental, and Vision Benefits  Paid Time Off GrowSciences is licensed by the State of Arizona to cultivate and process medical marijuana for the purpose of providing medical marijuana to qualifying Arizona patients.
• Our mission is to cultivate and deliver medical cannabis to registered patients in accordance with the highest standards for product quality, patient and public safety, service, and education, with the purpose of alleviating symptoms of debilitating health conditions that warrant the administration of medical marijuana.
• GrowSciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• We value diversity, military service, and law enforcement experience.
• Compensation is competitive and will be commensurate with experience.
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