Director of Sales

Director Of Sales

The Director of Sales is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments to include group and catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director of Sales also responsible for developing and implementing a sales plan designed to achieve the desired positioning for the hotel, as well as managing the sales and travel budget that supports revenue attainment.

Responsible for leading and driving top line revenue for traditional sales segments to include group and catering. Assesses and reacts to market trends, market share and the competitive hotel environment. Develops and implements a marketing communications sales plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing travel budget that supports all initiatives. Act as the hotel's voice of the customer and communicate key issues / concerns at all levels of the organization. Lead a high-performing Sales, Catering, and Events team, including multiple department leaders including, but not limited to the Assistant Director of Sales, Director of Catering and Director of Events. Fluent in reading / assimilating / using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace / position and a wide array of traditional hotel reporting. Ability to understand and communicate market trends, demand generators, supply / demand and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply. Understand GEO source & ability to develop a plan to penetrate the primary markets. Develop / implement key segment strategy & managing key accounts (both existing & target). Design effective sales deployment schemes & market assignments. Develop sales goals designed to achieve budget & market share targets. Manage group pace measurement and set sales production goals. Manage sales activity & travel schedule. Collaboration with the on-property Director of Marketing and their team.

Bachelor's degree preferred. At least 3 years' experience as a sales leader, with prior hotel sales experience. Experience dealing with / communicating with ownership groups and asset management. Proficient in managing / using sales automation (CI / TY) & PMS systems. Experience working collaboratively with revenue management and marketing. Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each. Excellent communication and presentation skills. Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude. Must be proficient in MS Office including Word, Excel, and Power Point. Must be able to multitask and prioritize departmental functions to meet deadlines.