Director of Marketing - Home Health

Lead with Purpose. Grow with Impact.

Director of Marketing – Home Health | Charleston, SC

Employment Type: Full-Time

At MSA Home Health-Coastal, a division of Medical Services of America, we believe that strong relationships and strategic outreach are at the heart of delivering exceptional home health care. We're currently seeking a driven and experienced Full-Time Director of Marketing to lead sales and marketing efforts across our South Carolina service areas, including Charleston (Charleston, Berkeley, Dorchester) and Hilton Head (Jasper, Beaufort, Hampton), South Carolina.

As Director of Marketing, you'll play a key leadership role in growing referral partnerships, mentoring the sales team, and shaping strategies that drive patient-centered care and agency success.

Why Choose MSA?

At MSA, we understand that exceptional leadership starts with empowered professionals. We offer a competitive compensation package and full suite of benefits to support your success:

• Generous Paid Time Off
• Medical, Dental & Vision Insurance
• Company-Paid Life Insurance
• Additional Voluntary Benefits (STD, LTD, Accident & Sickness, etc.)
• 401(k) with Company Match
• Profit Sharing Program
• Career Advancement Opportunities
• Supportive, Team-Oriented Environment

What You'll Do:

• Drive growth by managing all sales and marketing activities within your assigned territory.
• Identify new referral sources and maintain strong relationships with existing accounts.
• Lead and support Patient Care Coordinators (PCCs) and Account Executives (AEs) in developing provider relationships and understanding Medicare guidelines.
• Facilitate regular meetings with your team and the Administrator to align strategies and goals.
• Train, assess, and mentor new and current marketing team members.
• Monitor industry trends and policy updates and communicate changes to staff.
• Analyze the competitive landscape and submit annual market reports.
• Conduct orientation and ongoing education for new sales hires.
• Utilize company's targeted sales programs to drive success.

What You Bring:

• Bachelor's degree from an accredited college or university (preferred).
• 3–5 years of healthcare sales experience (preferably in the local market).
• Knowledge of sales strategies and the needs of physicians, hospitals, SNFs, and discharge planners.
• Strong interpersonal, communication, organizational, and presentation skills.
• A results-driven mindset and a passion for team leadership.
• Willingness to travel within the assigned territory.

Make an impact in your community and your career.

Visit us online at: www.MSAhealthcare.com

Medical Services of America is proud to be an Equal Opportunity Employer.