Global Marketing Manager, Atellica Assays Infectious Disease

Global Marketing Manager, Atellica Assays Infectious Disease

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Your role : End to End Infectious Disease Portfolio Ownership : Own the full lifecycle of the Infectious Disease product portfolio, from product definition and strategic planning to launch, positioning, and post-launch marketing. Develop and execute go-to-market strategies and integrated campaigns to drive commercial success. Ensure cross-functional alignment (R&D, zone marketing, sales, regulatory, clinical, etc.) to deliver differentiated, customer-focused solutions.

Customer and Market Insights : Serve as an Infectious Disease subject matter expert across stakeholder groups including laboratorians, hospital administrators, and ministries of health. Gather and interpret market dynamics and customer insights to shape portfolio strategy and inform product innovation.

Competitive Selling Strategies : Monitor and analyze competitive offerings. Develop positioning, messaging, and sales enablement tools that clearly differentiate our products and demonstrate added value to customers.

Product Definition & Development : Translate customer needs into well-defined product requirements and design inputs. Leverage voice-of-customer research, zone input, and market analysis to guide development teams and ensure market-relevant product delivery.

Your expertise : Required :

• 5+ years of progressive marketing and / or product management experience in the in-vitro diagnostics (IVD) or core laboratory diagnostics space.
• Proven end-to-end experience including market research, product definition, NPD support, launch planning, campaign execution, sales enablement, and training development.

Preferred :

Key Attributes :

Additional Information :

Who we are : We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work : When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.