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VP Marketing
VP MarketingGorgias • New York, NY, US
VP Marketing

VP Marketing

Gorgias • New York, NY, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

VP Marketing

Successful ecommerce AI company seeks fearless product marketing leader to elevate our story and transform the industry.

We've built an exceptional product. Now we want to tell its story with the same excellence.

You'll deeply understand the product, how it works, how to set it up, and how it delivers value. This will put you in a unique position to educate merchants on why customers want to shop through conversations, and how they can make it happen with Gorgias.

Our customers and team span the globe, so you'll need to be collaborative, curious, and empathetic. If you're ready to lead this transformation, this is your chance to own a defining success and make a career-defining impact.

Own the narrative and positioning of Gorgias' Conversational Commerce platform. Translate product innovation into market impact. Your mission : make Gorgias synonymous with AI-driven customer and sales conversations by defining the category, crafting the story, and driving adoption across all segments.

Product marketing

  • Define clear, differentiated positioning and messaging across the Gorgias product portfolio.
  • Educate merchants on why they should invest on Conversational Commerce now, and how to do it
  • Partner with Product and Sales to launch new products and capabilities.
  • Build our content engine to power enablement, storytelling, and thought leadership.

GTM acceleration

  • Distribute our product narrative through the 100+ events we organize each year, including our customer conference in LA.
  • Partner with Demand Gen and Sales to develop targeted plays for each segment.
  • Drive adoption and expansion in mid-market and enterprise.
  • Define metrics and frameworks to track awareness, consideration, and adoption across the funnel.
  • You're passionate about Conversational Commerce & you envision a world where you can shop by talking to brands online, instead of just always browsing.

    You care deeply about product : in another life you could have been a Product Manager.

    You're both strategic and hands-on. That's core to how we operate.

    You're an enthusiastic AI adopter. We believe AI is reshaping both commerce and the marketing profession.

    You're based in NYC or open to frequent in-person travel there. We value collaboration and meet in-office Wednesdays and Thursdays.

    Gorgias marketing has historically been demand-gen led, fueling strong SMB growth.

    As we evolve toward Conversational Commerce, our biggest opportunity is to educate merchants on how AI can transform the way their customers shop, from transactional to conversational experiences.

    We're now looking for a product marketing leader who can turn this vision into clear positioning, compelling narratives, and effective enablement for our fast-growing mid-market and enterprise segments.

    We've learned a lot from past marketing leadership experiences, each contributed to our growth. But today, we have a sharper understanding of what long-term success requires. That's why we're being deliberate : we're seeking a leader with deep product marketing expertise, capable of bridging vision and execution, even if that means having less focus on demand gen or brand.

    AI at Gorgias At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola, Cursor & others) and an annual L&D budget to explore new ones.

    The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

    We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better. AI use in Recruiting at Gorgias We use AI tools to assist in managing and assessing applications, with human oversight at every stage. Diversity & Inclusion at Gorgias We're committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.

    If you need accommodations during the application or interview process, please contact us at accommodation@gorgias.com.

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    Vp Marketing • New York, NY, US

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