Senior Performance Marketer

Senior Performance Marketer

Medlive A PlatformQ Health Brand is the leader in learner engagement and educational design for clinicians, patients, and caregivers seeking dynamic, up-to-date, accurate medical education. Medlive provides trusted digital education in partnership with leading societies, associations and advocacy partner organizations, empowering learners to make informed medical decisions that lead to better health outcomes.

About the Role :

The Marcomms team is seeking a proactive Senior Performance Marketer to design, execute, and optimize campaigns across paid and owned channels to drive measurable growth in database acquisition amongst healthcare providers and patients. This role will shape demand generation strategy, build scalable systems, and partner cross-functionally to accelerate Medlive's growth.

Key Responsibilities :

• Develop and manage paid campaigns across LinkedIn, Google Ads, Meta, programmatic, media, publishers, communities and other channels
• Build email acquisition systems, landing pages, lead capture flows, and nurture funnels with clear attribution
• Run rapid experiments to test creative, copy, channels, and audience segmentation
• Measure and iterate on performance using CAC, CPL, CTR, conversion rates, and ROI
• Build dashboards and reports to drive clarity across the team
• Partner with marketing analytics to track funnel performance, attribution, and KPIs
• Create scalable playbooks, templates, and workflows for sustainable demand generation
• Evaluate and manage tools including analytics platforms
• Partner with content marketers, design, and product to develop cohesive campaigns and messaging
• Incorporate feedback from marketing operations to refine targeting and positioning
• Collaborate on marketing assets, product positioning, and conversion optimization

About You :

What You'll Get :