Senior Director, Growth Marketing

Responsibilities

Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters

Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization

Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes

Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays

Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion

Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership

Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression

Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies

Requirements

15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors

Proven leadership experience, including managing and scaling multi-disciplinary marketing teams

Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement

Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms

Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes

Strong analytical mindset, with the ability to interpret complex data and translate insights into action

Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions

Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders

Benefits

Life Insurance / AD&D / Short-Term

Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D

Access to FSA Plans & Commuter Benefit Plans

401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay. Both your contribution and the company contribution are immediately 100% vested.

Access to the Roper Employee Stock Purchase Plan

Paid Parental Leave Program

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