Essential Duties and Responsibilities
Collaborate with Finance, Sales and Operations departments to forecast product revenues
Develop and implement marketing plans for new and existing products
Manage, proactively, marketing programs and influence cross-departmental programs to ensure achievement of strategic and financial objectives for product portfolio
Produce product-oriented content that amplifies unique selling points and differentiation
Lead implementation of key marketing plan tactics and programs : product strategies, pricing, promotions, sales team training and claims development
Perform periodic external market analyses (customers, technologies, competitors, patient populations, insurers, etc.) to optimize strategies, tactics and opportunity assessments
Partner with R&D, Technology, Sales, and other departments to develop new products and services and play an integral role in the new product commercialization process
Interact with customers to develop insights and requirements for new products and programs
Contribute to creating a culture of success and sustainable competitive advantage
Provide technical product training and leadership for the Sales team
Ability to incorporate a wide range of inputs into clear objectives, strategies and action plans
Basic Qualifications
Minimum 5-year's experience in product-oriented marketing position
Bachelor's degree, or higher, from an accredited university
Preferred Qualifications
MBA, from top tier business school
Bachelor degree, with a STEM major or minor
Marketing experience for a medical or dental device manufacturer, ideally FDA Class II devices
Familiarity with Dental, Sleep Medicine, or related industries
Experience leading or participating in New Product Introduction (NPI) processes
Results orientation, self-motivated individual
Excellent analytical skills, with the ability to take a scientific approach to marketing
Marketing • 14610 Rochester, NY, US
Marketing Specialist Job Duties: Develops marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and mo...[internal_linking.show_more]
Based in Rochester, NY, we are a forward-thinking firm specializing in strategic marketing solutions that combine creativity, data, and innovation.Our mission is to help brands grow, connect, and t...[internal_linking.show_more]
Passero Associates' Rochester Office has an excellent opportunity for a Marketing Coordinator to perform proposal and presentation development, public relations, communications, and CRM, working cl...[internal_linking.show_more]
Business and Marketing Consulting Job Duties: *Conducting market and competitor research *Developing and implementing innovative marketing campaigns *Developing Joint Venture Partnerships *Guiding ...[internal_linking.show_more]
We are seeking highly motivated individuals to establish and manage their own community publication accompanying digital products/services.As a Publisher, you will operate independently while benef...[internal_linking.show_more]
QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecula...[internal_linking.show_more]
Andersen Windows is the largest, most respected and most effective window company in the United States and we are looking to add new value to our wonderful team in the form of brilliant and innovat...[internal_linking.show_more]
Job Title: Director of Marketing and Community Relations.Department: Community Engagement.Reports to: Vice President of Community Engagement.Direct Reports: Marketing Assistant.The Director of Mark...[internal_linking.show_more]
Essential Duties and Responsibilities Collaborate with Finance, Sales and Operations departments to forecast product revenues Develop and implement marketing plans for new and existing products Man...[internal_linking.show_more]
Digital Marketing Consultant Job Duties: Cultivate and grow new business opportunities through professional networking and new customer interaction.Understand and be able to properly educate potent...[internal_linking.show_more]
At Alphabe Insight, we believe that great marketing begins with great ideas and even greater execution.Based in Rochester, NY, we are a forward-thinking firm specializing in strategic marketing sol...[internal_linking.show_more]
At Elevare Branding, we believe in the power of strategic communication and meaningful brand experiences.We partner with businesses to elevate their presence through thoughtful advertising, creativ...[internal_linking.show_more]
Location: Open to the following Harris Beach Murtha offices for a hybrid opportunity: Albany, Rochester, and Syracuse, NY; Boston, MA; Hartford and New Haven, CT.Harris Beach Murtha's Business Deve...[internal_linking.show_more]
Executive Director of Enrollment Marketing.The Digital Marketing Specialist supports the Enrollment and Marketing teams by executing content-driven digital marketing initiatives across email, web, ...[internal_linking.show_more]
Industry: Construction Products / Building Systems / E-commerce & B2B.Location: On-site Rochester, NY.Reporting To: Marketing Manager.Salary Range: $65,000 $75,000.Experience Required: 57 years in ...[internal_linking.show_more]
GG Media is a forward-thinking company dedicated to delivering innovative solutions and exceptional results for our clients.We value structure, collaboration, and continuous improvement, and we are...[internal_linking.show_more]
Assistant Professor of Practice in Marketing/Management.John Fisher University is an independent, liberal arts institution that provides a transformative education to approximately 3,800 undergradu...[internal_linking.show_more]
The Marketing Coordinator serves as the operational hub of Quatela's integrated marketing team, ensuring that the right work reaches the right people at the right time.This role is essential to the...[internal_linking.show_more]
