Performance Marketing Analyst

POSITION SUMMARY :

The Performance Marketing Analytics team is responsible for marketing efficiency; ensuring marketing is hitting its overall customer goals, channels are performing to return on ad spend targets, and campaigns are accomplishing business objectives. Leveraging internal databases and third-party platforms, this team member is responsible for building and analyzing reports, helping administer key marketing / CRM tools, delivering insights to cross-functional teams (i.e. print, broadcast media, customer marketing, category marketing), and identifying opportunity to hit targets or improve efficiency.

The ideal candidates for this role enjoy working cross-functionally with partners, are self-starters who can create relevant reports from scratch, acts as a “power user” of key martech / CRM platforms, can synthesize results across broad sets of data, and observe business needs and proactively recommend data-driven, technology-enabled solutions.

ESSENTIAL FUNCTIONS :

Create ad-hoc and automated reports leveraging both SQL and point-and-click environments (varies based on data set)

Analyze results and translate findings into deck-based readouts

Create data-based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance

Design marketing tests across various channels

Work with business owners to ensure confidence in customer segmentation across various platforms and programs (support definition and deployment of audiences)

Partner with channel and campaign owners to propose KPIs for programs which are currently not tracked

Serve as a power user and light administrator for key marketing platforms (e.g., CRM, ESP, CDP), including basic configuration, list / segment management and data validation

Help troubleshoot data and integration issues across marketing platforms and coordinate with internal teams or vendors as needed

Document repeatable martech / CRM processes and audience strategies to support scale and knowledge sharing

All other duties as assigned

EXPERIENCE / QUALIFICATIONS :

Minimum Degree Required : Bachelors Degree in : Marketing / Research / Statistics / Economics

Experience : 2 years of experience of analytical experience, CRM, or customer analytics experience

Hands-on experience in at least one CRM or marketing automation platform (e.g., Salesforce, Dynamics, HubSpot, Adobe / Oracle, ESPs, CDPs), including building audiences or campaign lists

KNOWLEDGE, SKILLS AND ABILITY :

Experience creating reports from variety of tools (i.e. Adobe, Google, Domo, ESPs, CDPs, CRM platforms, etc.)

Strong understanding of retail, e-commerce, customer analytics and media channels and how customer data flows across systems

Ability to query complex data warehouses and aggregate data for strategic reporting

Strong communication skills across various levels of stakeholders in the organization

Proactive in identifying potential data-based and platform-based opportunities and escalating those to program owners

Willingness to ask for feedback and priorities from cross-functional business partners to ensure relevancy in reporting and analysis and martech enhancements

Ability to balance strategic thinking and disciplined analytical practices with flexibility in a fast-paced retail environment (where priorities may shift)

Ability to sort through large amounts of data, validate and improve data sources and develop a consistent, actionable business narrative while documenting key processes and configuration decisions.

TRAVEL REQUIREMENTS :

• Available for occasional travel as needed (research-based)

PHYSICAL REQUIREMENTS :

Regularly performs computer work and sits.

Occasionally walks and stands.

Seldom / never lifts up to 50 lbs.

INDEPENDENT JUDGEMENT :

Full Time Benefits Summary :

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

Voluntary benefits

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

Bass Pro Shops