News Branding Specialist

Summary

This position will oversee all aspects of daily, weekly and monthly promotion and marketing for the local News Department. Will create news promos, POPs and special event branding campaigns.

Essential Functions

• Candidate will oversee all aspects of the promotions, production and marketing and will assist in developing marketing plans for the local news department.
  
• He or she will facilitate the writing of all copy to include but not limited to On-Air Promotion, Social Media and Special News Projects.
  
• Will work with News Director, Producers, Assignments Editors and talent in the execution of branding materials
  
• Must execute refined production skills, including writing, editing and shooting techniques.
  
• Manage and maintain overall promotional continuity, branding and assist the local News Department in the writing, shooting and editing of marketing/promotional materials.
  

Competencies

• Must be creative, relevant and a strong leader.
  
• Excellent communication both oral and written.
  
• Must have exceptional eye for detail, organizational skills, proofing and clearly understand Station Branding.
  
• Must be able to work under strict deadlines, multi-task and deal with a fast paced stressful environment.
  
• Knowledge of the market demographics, social activities and community leaders.

Required Skills, Education and Experience

• Must have three years management experience or equivalent; five or more years of television and digital experience.
• Fluency in English and Spanish is required (high level of reading, writing, and speaking the languages is essential).

POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to News Director