Experiential Brand Director / Brand Experience Director

Experiential Brand Director / Brand Experience Director

Boncom is a strategic marketing and consulting agency that exists to solve noble problems, promote positive behavior change, and build relevance for good causes. We develop innovative and strategic campaigns, in traditional, digital, and experiential ways, and are fortunate to work for great cause-oriented organizations that strive to do good in the world. Our purpose-driven client roster spans nonprofits, public health organizations, advocacy groups, and mission-led brands-partners who measure success not only in business outcomes but in meaningful impact. Our staff is comprised of exceptionally talented team members who bring these clients' meaningful messages to life.

We are looking for an Experiential Brand Director to help lead and grow our experiential practice at Boncom. In this role, you'll oversee the design of physical brand experiences-exhibits, installations, and immersive environments that tell our clients' stories. This position requires someone who can balance big creative ideas with the operational rigor of making things happen. You'll lead projects from concept through installation, managing budgets, timelines, vendors, and cross-functional teams. You'll be a key client partner and build meaningful relationships. The ideal candidate brings strategic thinking and enthusiasm for leading creative, production, and client teams to make ambitious ideas real.

Required Qualifications

• Bachelor's degree (Marketing, Communications, Design, Architecture, or equivalent)
• 8+ years of experience in experiential design, branded environments, or exhibit design
• Proven track record of leading physical brand experiences from strategy through delivery, with a portfolio that demonstrates projects you've directed
• Strong client management skills with experience presenting to and building relationships with senior stakeholders
• Demonstrated experience managing complex projects including budgets, timelines, vendor relationships, and cross-functional teams
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and sell ideas with confidence
• Strategic mindset with the ability to translate brand positioning into spatial storytelling and guest journey design
• Working knowledge of experiential design processes, fabrication, and production-enough to direct specialists and contractors effectively
• Comfortable leading workshops, creative sessions, and client presentations
• Ability to thrive in a collaborative team environment and support where needed
• Proven leadership capabilities, including fostering collaboration and promoting a positive team culture
• Passion for purpose-driven work and a genuine interest in clients whose missions prioritize social good, behavior change, or public benefit

Nice-to-Have Qualifications

• Experience with visitor centers, museums, or exhibit installations
• Familiarity with immersive technologies (projection mapping, interactive installations, AR/VR elements, etc.)
• Understanding of ADA compliance, wayfinding, and universal design principles
• Self-starter who thrives with autonomy and takes ownership of outcomes
• Comfortable receiving and applying feedback in a fast-moving creative environment
• Innate curiosity about how people move through and interact with physical spaces
• Excellent time management, organizational, and problem-solving skills
• Resourceful, proactive, and energized by turning ambitious ideas into reality

Role Responsibilities

• Lead experiential strategy and creative direction for client projects, ensuring alignment with brand goals and audience needs
• Develop guest journey frameworks, spatial narratives, and experience concepts that translate brand stories into physical environments
• Manage projects end-to-end: scoping, budgeting, scheduling, production oversight, and on-site installation coordination
• Direct the work of designers, fabricators, technologists, and other vendors-providing clear creative direction and quality control
• Serve as the primary client relationship lead on experiential projects, building trust through responsiveness, strategic counsel, and flawless delivery
• Collaborate closely with Boncom's Creative, Strategy, Production, and vendor teams to deliver integrated solutions
• Identify and vet vendor partners, negotiate contracts, and manage third-party relationships throughout project lifecycles
• Develop and present compelling decks, proposals, and experience design deliverables
• Champion innovation by staying current on trends in experiential marketing, spatial design, immersive technology, and audience engagement
• Help grow Boncom's experiential practice by refining processes, building case studies, and mentoring team members

Great Benefits:

Boncom is a fantastic place to work, with aggressive compensation, a comprehensive benefits package, a progressive culture, an awesome work environment, great clients, and a chance to make a difference in the world through the causes we promote. Benefits and perks of working at Boncom include:

• Medical, Dental, AD&D, Life, and Vision Insurance
• 401K (with a company match)
• Company sponsored retirement program
• Tuition reimbursement
• Charitable donation matching
• Paid time off and 12 paid holidays
• Flexible schedule
• Fully stocked kitchen and catering
• Hybrid working: Tuesdays, Wednesdays, and Thursdays work in the office; Mondays and Fridays work remote

We believe that our work, our organization, and each of us as individuals is better when our perspective and worldview is diverse, broad, and empathetic. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Boncom is an equal opportunity employer.