Director of Lifecycle Marketing

Job Description

Job Description

US Mobile is America's first and only Super Carrier, allowing customers to access all three major mobile networks & switch seamlessly between them, anytime, anywhere, to get the best coverage possible.

But that is just the beginning. We're on a mission to revolutionize connectivity. Imagine a world where you can go into a single app and buy terabytes of data for every one of your devices : phone, smart devices, car, home broadband, and more. That’s the future that US Mobile is building : a software platform built truly for the 21st century and the age of 5G and IoT, with world class engineering, a best-in-class user experience, and features that will define the next generation of connectivity.

US Mobile is growing faster than any carrier in the US right now. We're venture-backed and entering hyper growth : we're doing over $200M in ARR and doubling year-over-year.

After 10 years in the game, we're working on our strategy to acquire our next 1M+ lines. You will lead US Mobile’s lifecycle marketing strategy end to end, setting the vision for how email, SMS, in-app, and emerging channels drive customer acquisition, engagement, retention, and reactivation. You’ll develop segmentation and personalization frameworks and guide campaigns and product launches that increase conversion, deepen customer relationships, and deliver measurable growth.

Our team spans diverse backgrounds, cultures, and stories, with employees coming from 20+ countries. We're a fast-growing startup and cash-flow positive, so your equity is already worth real dollars in the secondary market (and growing!), and we’re looking for someone exceptional to join us.

Qualifications / Responsibilities

• Experience working on consumer facing technology.
• Define and lead US Mobile’s lifecycle marketing strategy by mapping the customer journey (activation, engagement, retention, reactivation) and setting clear objectives and KPIs for each stage.
• Oversee all email outreach and lifecycle communications, ensuring timely, personalized, and brand-aligned messaging across every customer segment.
• Lead customer engagement for new promotions and product launches, creating campaigns that educate, excite, and drive adoption.
• Own conversion strategy, designing and optimizing programs that move customers from activation to long-term retention and expansion.
• Develop and maintain customer segmentation and personalization strategies to target users effectively at each stage of the lifecycle.
• Build and manage automated customer journeys and trigger-based campaigns, informed by those segments, to deliver relevant messaging at scale.
• Implement a structured testing roadmap (A / B and multivariate) to continually refine messaging, timing, and channel performance.
• Incorporate customer feedback and behavioral insights to guide messaging and ensure every experience is relevant and customer-focused.
• Drive innovation and experimentation, using analytics and emerging technologies to identify next best actions and enhance lifecycle efficiency.
• Partner closely with growth, product, design, and analytics teams to align lifecycle programs with business objectives and go-to-market plans.
• Define and monitor key metrics, such as open rate, CTR, conversion, churn, and revenue impact, to measure success and deliver direct business results.

Benefits / Perks

Think you could be a good fit? Apply to learn more!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.