Senior Director, Marketing & Brand Strategy

Senior Director, Marketing & Brand Strategy

Job Summary

Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment.

In this high-impact leadership role, you’ll drive the vision behind integrated marketing campaigns, oversee brand communications, digital strategy, and web operations, and partner with senior leaders and creatives to elevate FGCU’s public profile and reputation. You won’t just shape a brand; you’ll help shape the future of higher education in one of Florida’s most dynamic and fast-growing regions. This is your chance to make a powerful, lasting mark at a university where innovation, creativity, and purpose come together every day.

Job Description

• Develop and implement FGCU’s marketing and brand strategy
• Ensure consistent messaging, visual identity, and brand storytelling
• Lead integrated marketing campaigns to support institutional priorities
• Oversee content marketing, advertising, and digital engagement
• Analyze market trends and audience insights to optimize strategy
• Manage FGCU’s web presence, enhancing accessibility and user experience
• Collaborate with leadership and stakeholders on brand positioning
• Supervise and mentor marketing and digital teams, fostering innovation
• Oversee budgets, resources, and vendor partnerships for efficiency
• Define KPIs and performance benchmarks to measure impact
• Other duties as assigned

What You Bring

• Bachelor’s degree from an accredited institution in marketing, business or related field
• Eight years of progressive, full-time experience in marketing, brand strategy, or related fields
• Five years of proven leadership experience
• Strong strategic thinking, analytical and communication skills
• Any appropriate combination of relevant education, experience, and/or certifications may be considered

Preferred

• Master’s degree from an accredited institution
• In-depth knowledge of higher education landscape, including marketing trends, challenges and best practices
• Proficiency in marketing analytics, SEO, CRM and digital media tools
• Demonstrated success in developing and executing integrated marketing and brand campaigns
• Strong expertise in enterprise web management, digital strategy, and UX best practices
• Experience leading cross-functional teams and managing complex projects
• Experience in higher education, non-profit, or agency setting is a plus

Ready to make a lasting impact? Apply now and help shape the future of FGCU.

Salary Range: $80,000 to $100,000

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