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Senior User Acquisition (UA) Manager
Senior User Acquisition (UA) ManagerPixlr Group • Columbia, SC, US
Senior User Acquisition (UA) Manager

Senior User Acquisition (UA) Manager

Pixlr Group • Columbia, SC, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Senior UA Manager

Pixlr is one of the world's leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We're looking for a hands-on Senior UA Manager to scale our subscriber base and drive sustainable growth.

Paid Acquisition Management

  • Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
  • Allocate and optimize large budgets to maximize ROAS and user quality.

Creative & Funnel Optimisation

  • Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.
  • Conduct A / B tests across ads, trials, onboarding, and pricing models.

    • Attribution & Measurement

  • Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.
  • Analyse trial-to-paid conversion, retention, and CAC payback metrics.

    • Performance Monitoring & Reporting

  • Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.
  • Present findings and recommendations to stakeholders.

    • Partnerships & Growth Initiatives

  • Manage agency and platform relationships, leveraging beta programme access.
  • Support App Store Optimisation (ASO) and organic acquisition strategies.
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    User Acquisition Manager • Columbia, SC, US

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