Director of Brand Marketing + Communications
Company Description : (MALIN+GOETZ) is a fast-growing, 18-year-old, founder-based gender-neutral beauty and lifestyle business based in New York City. We operate 13 flagship apothecaries in NYC, LA, London and Hong Kong; along with an expanding presence online through www.malinandgoetz.com. Additionally, the brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford and Sephora; and amenity partners that include 5
- hotels, spas and concept gyms. Our company champions three values : humanity, empathy + fight, and these values are embedded into everything we do. We foster employees to represent these values in all aspects of their work.
Position Summary
The director of brand marketing + communications is responsible for shaping and leading the brand's storytelling across all consumer touchpoints. This role defines the strategic direction for marketing, communications, and community engagementtranslating brand vision into integrated campaigns that drive awareness, affinity, and growth.
The role requires working cross-functionally with product innovation, digital / e-commerce, creative, retail, and global marketing to ensure consistent, elevated brand presence across all channels and regions. They oversee brand strategy, content, social media, influencer and PR initiatives, and experiential activationsbalancing creativity with business impact. This senior leader serves as both a strategic thinker and hands-on executor, fostering collaboration, innovation, and excellence across internal teams and external partners to strengthen brand equity and connection with consumers worldwide.
Essential Duties and Responsibilities
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Global Media Strategy + CommunicationsBuild and own a strategic and cohesive communications plan with a focus on authentic storytelling to drive awareness, consideration and deliver measurable business impact. Partner with creative teams to ensure relevant content is developed to support this plan.Own PR, social, influencer, and cultural partnerships to amplify visibility, credibility, community engagement, and brand heat across categories. Partner with the e-commerce team to ensure email, SMS, paid social and any affiliate campaigns are aligned with the communications plan.Own the relationship with global & North American agencies and gatekeep the quality of inputs and outputs. Manage and optimize the global marketing and North America activation budgets to maximize ROI.Integrated Campaigns & ActivationLead the 360 global brand strategy. Focus on winning in North America with campaigns across owned, paid, earned, experiential, DTC, and Amazondelivering creative excellence, consistent consumer experiences, and measurable business impact.Drive cohesive big idea full-funnel storytelling by partnering cross-functionally (creative, digital, PR, retail) and manage global agencies to produce breakthrough, culturally resonant work.Define, track, and report global brand KPIsincluding awareness, reach, ROIensuring campaigns meet milestones, deliver sell-in assets, and achieve measurable results. Partner with the North American teams to gather market insights, feedback to improve and optimize campaigns over time.Key Contributor to Product Innovation & Portfolio StrategyContribute to the innovation pipeline and partner with the product development team to identify innovation opportunities that deepen engagement and expand category reach.Own the strategic brand framework for commercial and operations teams, including but not limited to assortment, pricing, sampling, and promotions.Leadership & CollaborationLead, inspire, and develop a high-performing team that is focused on driving awareness and consideration both in the digital space (social, PR, media) and the physical space (wholesale, pop-ups, owned stores).Foster a culture of collaboration, innovation, quality, and accountability across global and regional teams.Champion cross-functional alignment with product, sales, creative, PR, social, collaborators, and partnerships to ensure brand coherence and commercial success.Competencies
To perform the job successfully, an individual should demonstrate the following :
Achievement Focus - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals. Takes calculated risks to accomplish goals.Communications - Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.Managing Customer Focus - Develops new approaches to meeting customer needs. Establishes customer service standards. Monitors customer satisfaction. Promotes customer focus. Provides training in customer service delivery.Managing People - Develops subordinates' skills and encourages growth. Includes subordinates in planning. Makes self available to subordinates. Provides direction and gains compliance. Provides regular performance feedback. Takes responsibility for subordinates' activities.Planning and Organization - Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.Problem Solving - Develops alternative solutions. Gathers and analyzes information skillfully. Identifies problems in a timely manner. Resolves problems in early stages. Works well in group problem solving situations.Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Extensive brand marketing experience : 812+ years leading global or regional brand strategy, campaigns, and multi-disciplinary marketing teams in beauty, lifestyle, or CPG.Strategic & data-driven : strong skills in consumer insight, brand positioning, KPI measurement, ROI analysis, and long-term brand planning.Global & cross-functional leadership : proven ability to collaborate with international teams, manage agencies, and execute integrated, culturally relevant campaigns.Storytelling & communication expertise : ability to define brand voice, purpose, and visual identity; skilled in PR, influencer, and cultural activations.Omnichannel execution : experience launching global go-to-market strategies across retail, DTC, e-commerce, and digital channels with budget oversight.Industry knowledge & personal traits : understanding of beauty / skincare trends, sustainability, and premium positioning; entrepreneurial mindset, project management skills, and passion for the brand mission.Benefits
The estimated salary range for this position is $120,000 to $160,000.The New York corporate office is hybrid (3 days in-office, 2 days work from home).Dog-friendly office environment.Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.Time off includes paid company holidays, paid vacation / personal / sick / birthday hours, Summer Fridays, and volunteer time.Language Ability
Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers, and the public.
Mathematical Ability
Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Compute rate, ratio and percent, and draw and interpret bar graphs.
Reasoning Ability
Define problems, collect data, establish facts and draw valid conclusions. Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Supervisory Responsibilities
Manages subordinate employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Work Environment
The work environment characteristics described here
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