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Marketing Liaison
Marketing LiaisonSterling Heights Opco LLC • Southfield, MI, US
Marketing Liaison

Marketing Liaison

Sterling Heights Opco LLC • Southfield, MI, US
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  • [job_card.full_time]
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Job Description

Job Description

Marketing Liaison

Reports to : Regional Director of Business Development

Locations Supported : Sterling Heights and Southfield with support of all MIS specialty programs (Dialysis and Vent)

We invite you to apply and be part of a team that truly values your contribution. We offer competitive wages and are committed to fostering a workplace where growth, teamwork, and patient-centered care are at the forefront. At the end of each day, knowing that you’ve made a meaningful impact in the lives of our residents will be your greatest reward.

Why MediLodge?

  • Michigan’s Largest Provider of long-term care skilled nursing and short-term rehabilitation services.
  • Employee Focus : We foster a positive culture where employees feel valued, trusted, and have opportunities for growth.
  • Employee Recognition : Regular acknowledgement and celebration of individual and team achievements.
  • Career Development : Opportunities for learning, training, and advancement to help you grow professionally.
  • Michigan Award Winner : Recipient of the 2023 Michigan Employer of the Year Award through the MichiganWorks! Association.

Key Benefit Package Options?

  • Medical Benefits : Affordable medical insurance options through Anthem Blue Cross Blue Shield.
  • Additional Healthcare Benefits : Dental, vision, and prescription drug insurance options via leading insurance providers.
  • Flexible Pay Options : Get paid daily, weekly, or bi-weekly through UKG Wallet.
  • Benefits Concierge : Internal company assistance in understanding and utilizing your benefit options.
  • Pet Insurance : Three options available
  • Education Assistance : Tuition reimbursement and student loan repayment options.
  • Retirement Savings with 401K.
  • HSA and FSA options
  • Unlimited Referral Bonuses .

    • Start a rewarding and stable career with MediLodge today!

    Position Summary

    The Marketing Liaison serves as the primary marketing and relationship-management lead for the organization’s skilled nursing dialysis and ventilator specialty programs. This role focuses on driving census growth in dialysis-dedicated and ventilator beds by developing referral pipelines, nurturing nephrologist, Pulmonologist and hospital relationships, and acting as the external-facing brand ambassador for our programs. The Liaison partners closely with internal teams, external clinics, and hospital case managers to position the organization as a destination of choice for complex dialysis and ventilator patients.

    Qualifications

    Education :

  • Bachelor’s degree in Healthcare, Marketing, Nursing, or related field preferred.

    • Experience :

  • 2–5 years of experience in dialysis and or vent care within skilled nursing industry
  • Strong existing network with nephrologists, hospitalists, and dialysis clinic administrators preferred.
  • Skilled in referral generation and conversion, census building, and territory marketing strategies.

    • Essential Functions

    Referral & Census Development

  • Serve as the primary liaison to nephrologists, pulmonologist, dialysis clinics, and hospital case managers for Sterling Heights and Southfield programs, while supporting all MIS specialty program marketing.
  • Identify, cultivate, and manage high-potential referral sources to grow census in dialysis-designated and ventilator units.
  • Coordinate and conduct bedside sales visits, hospital rounds, and return-to-hospital follow-up.
  • Track and report census trends, referral volumes, and admission conversion for dialysis and vent patients.

    • Relationship Management

  • Establish and maintain high-impact relationships with local nephrologists, pulmonologists, social workers, and outpatient dialysis providers.
  • Coordinate mutual referral strategies with OP dialysis centers, physician offices and pulmonary specialty offices.
  • Act as primary point of contact for internal and external marketing efforts in collaboration with Concerto or other joint partners.

    • Program Promotion & Education

  • Educate referring hospitals, physicians, and discharge planners on our facility’s dialysis and vent capabilities, care model, and specialty offerings.
  • Represent the dialysis and vent programs at community events, hospital meetings, and physician outreach forums.
  • Support vent / trach and high-acuity case marketing as needed, coordinating closely with internal clinical and business development leads.

    • Operational Support & Collaboration

  • Collaborate with admissions, clinical, and case management teams to ensure seamless patient transitions and referral responsiveness.
  • Provide weekly updates and feedback to leadership on market conditions, referral source behavior, and census opportunities.
  • Assist with building digital and physical marketing collateral relevant to the dialysis and vent program’s capabilities and outcomes.

    • Knowledge, Skills, and Abilities

  • Deep understanding of dialysis and vent treatment workflows, patient care coordination, and SNF interface.
  • Strong interpersonal and relationship-building skills.
  • Self-driven with excellent territory planning and follow-through capabilities.
  • Ability to communicate clinical value and program differentiation to both laypersons and clinicians.
  • Comfortable with CRM tools, Microsoft Office, and referral tracking platforms.

    • Performance Metrics

  • Dialysis and vent census growth in Sterling Heights and Southfield as well as all MIS locations with these specialty programs
  • Referral source activation and conversion rates
  • Number of provider touchpoints per week (e.g., nephrologist visits, on-sites)
  • Shared referral volume with OP dialysis partners
  • Successful readmission recovery for RTH patients
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