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Social Media & Community Engagement Lead
Social Media & Community Engagement LeadSteer • Atlanta, GA, US
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Social Media & Community Engagement Lead

Social Media & Community Engagement Lead

Steer • Atlanta, GA, US
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  • [job_card.full_time]
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Job Description

Job Description

Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined / recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile.

About the Role

As the Social Media & Community Engagement Lead, you will be the eyes, ears, and voice of Steer & AutoOps, driving conversations and community growth across Facebook groups, Instagram, YouTube, and TikTok. You will create value-driven content, spark discussions, and build connections to foster an engaged and active digital community.

The ideal candidate is strategic, adaptable, and 100% obsessed with making SaaS feel more human.

What You'll Do :

Community Engagement & Thought Leadership

  • Build and nurture a strong, engaged social community by creating opportunities for connection, collaboration, and shared learning among shop owners.
  • Actively create and post relevant content in owned Facebook groups, YouTube, Instagram, and TikTok to spark discussions and provide valuable insights.
  • Act as a bridge between AutoOps & Steer and the auto repair community, providing feedback that shapes product and marketing.
  • Organize and moderate live discussions, Q&As, and AMAs.

Content Creation & Curation

  • Create authentic, platform-specific content for Facebook, YouTube, Instagram, and TikTok
  • Leverage user-generated content and customer success stories to showcase real-world wins.
  • Keep up with industry trends, challenges, and opportunities to make sure content stays relevant.
  • Collaborate with marketing, sales, and product teams to align messaging and promotions.

    • Brand Representation & Advocacy

  • Build relationships with shop owners, influencers, and industry leaders.
  • Translate product updates into real-world benefits that shop owners actually care about.

    • Data & Performance Tracking

  • Track engagement, community growth, and post performance with weekly / monthly reporting.
  • Bring those insights back to help improve campaigns, product launches, and content direction.

    • What Makes You a Great Fit :

  • 4-6 years in social media, community management, or customer engagement.
  • Video storytelling skills, comfortable being on camera and creating content.
  • Strong knowledge of Facebook, YouTube, Instagram, and TikTok and how to drive engagement on each platform.
  • Proficiency with design tools like Canva, InShot, and CapCut to edit videos.
  • Passion for B2B SaaS and the target market's challenges.
  • Experience managing online communities and fostering discussions.
  • Strategic thinker who can adapt, pivot, and stay ahead of industry trends.
  • Strong communicator.
  • Comfortable with occasional travel for events and trade shows.
  • Comfortable working independently in a fast-paced environment.
  • ✨Bonus : experience with social monitoring tools like Loomly, Agorapulse, or StatusBrew.

    • Interview Process

  • Recruiter Screen (30min)
  • Hiring Manager Interview (60min)
  • Case Study Presentation (60min)
  • Career Journey Interview (60min)
  • Executive Interview (30min)

    • We Offer

  • 100% remote
  • 100% employer-paid medical insurance
  • HSA / FSA
  • Flexible PTO with 15 days minimum
  • Generous Parental Leave
  • 401k
  • Learning Stipend
  • WFH Equipment
  • STD / LTD / Life
  • Chance to work with the latest technology
  • A collaborative and innovative work culture
  • Opportunities for career growth and development

    • Why Join Steer?

    At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence.

    Here, you'll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.

    Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.

    We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

    Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

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