Content Lead Job at Builder.io in San Francisco

Content Lead

Join to apply for the Content Lead role at Builder.io.

At Builder.io, content is a growth lever. As a Content Lead, you will translate rapid product innovation into clear, compelling stories that connect Builder's capabilities to outcomes executives care about—including capital efficiency, delivery velocity, and risk reduction.

Collaborating closely with Product Marketing, Demand Generation, Product, Sales, DevRel, and executive leadership, you will shape the narrative for a fast‑growing category at the intersection of AI, frontend engineering, and team productivity.

As a Content Lead at Builder.io, you will :

• Work as a thought partner with Product Marketing, Demand Generation, Product, Sales, DevRel, and leadership to shape and refine Builder's core narratives
• Develop persona‑aware content that speaks to executive, technical, and operator audiences while maintaining a cohesive top‑down narrative
• Translate complex product and technical capabilities into clear stories that resonate with executives and technical audiences alike
• Produce a significant portion of Builder's core content, including website messaging, thought leadership, and executive or field‑facing materials
• Partner closely with Demand Generation on field events and executive campaigns, ensuring strong narrative consistency from top‑of‑funnel through sales conversations
• Use AI‑assisted workflows thoughtfully to increase content velocity, iteration, and narrative consistency without compromising quality
• Help define quarterly content themes aligned to product roadmap and go‑to‑market priorities
• Establish and maintain a unified editorial calendar to bring structure and predictability to content delivery
• Coordinate internal and external contributors while maintaining ownership for quality, alignment, and delivery
• Provide visibility into what content is being produced, why it matters, and when it will be delivered
• Partner with DevRel, Marketing, and other cross‑functional teams to adapt, broadcast, and reinforce Builder's core narratives across social media and other owned channels

You will thrive in this role if you have…

Why Join Builder.io?

What Builder.io offers you :

The estimated base salary for the Content Lead role is $110,000 - $160,000 USD. In addition to salary, total compensation will include meaningful company equity. Ranges may vary for candidates residing outside of the U.S., and will be discussed with the hiring manager early in the interview process. Final offer amounts are determined by multiple factors discovered during the interview process, including experience, knowledge, skills, and abilities.

Builder.io is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.

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