Marketing Specialist

Marketing Specialist

The Marketing Specialist will be responsible for coordinating and executing marketing activities within Houston, TX to support Aspire HFI's business goals. This role requires a strategic thinker with a collaborative mindset to work with various teams and stakeholders. The Marketing Specialist will oversee marketing campaign execution, analyze performance data, and support the overall marketing strategy.

This role is specifically for Aspire HFI in Houston, TX. A member of the Prelude Network, under Inception, which is the largest network of fertility clinics in North America.

Essential Responsibilities:

• Develop and execute marketing plans and campaigns to drive brand awareness, lead generation, and sales.
• Coordinate with internal teams (physicians, clinic staff, creative, content, product, and sales) to ensure campaigns align with business goals.
• Manage the creation of marketing assets, including website content, social media posts, email campaigns, and other marketing materials.
• Analyze marketing performance data to identify trends, insights, and opportunities for optimization.
• Collaborate with external vendors, agencies, and partners to execute campaigns and programs.
• Support the development and execution of digital marketing initiatives, including SEO, social media, and display advertising.
• Stay up to date with industry trends, best practices, and emerging technologies.
• Other duties as assigned.

Education and/or experience:

• Bachelor's degree in marketing, business, communications, or a related field required.
• At least three years of experience in marketing or a related field.
• Experience with digital marketing channels (preferably social media)
• Experience managing budgets and allocating resources.

Knowledge and skills:

To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required.

• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven ability to work collaboratively with cross-functional teams and stakeholders.

Why You'll Love Working Here Our Amazing Benefits:

Comprehensive Health Coverage: Medical, dental, and vision plans for our full-time employees, along with complimentary basic life insurance, Employee Assistance Program, and long-term disability insurance. FREE or low-cost employee-only healthcare coverage option is also available.

Family Building Support: Take advantage of our comprehensive fertility benefits, adoption assistance, and surrogacy support to help grow your family.

Paid Parental Leave: Generous maternity, paternity, and partner leave so you can focus on what matters most.

Plenty of Paid Time Off: Start with 18 days of PTO annually and enjoy 11 paid holidays, including one floating holiday to use as you choose!

Retirement Ready: Invest in your future with our 401(k) plan, featuring a competitive company match and full vesting after just 2 years.

Lifestyle Spending Account: Access a company-funded account to reimburse expenses that boost your physical, financial, and emotional well-being.

Health Savings Account (HSA): If eligible, enjoy regular employer contributions to your HSA with every paycheck.

Rewards for Connections: Earn extra money with our Employee Referral Program your network is invaluable!

Growth Opportunities: We support your career with continuing education reimbursement and dedicated time off for professional development.

Premium Calm Health Subscription: Enjoy a free premium Calm Health app subscription to support your mental wellness.

Emotional & Work-Life Support: Through our Employee Assistance Program (EAP) with SupportLinc, you'll have access to emotional well-being and work-life resources whenever you need them.

Extra Peace of Mind: Explore additional coverage options including Accident, Critical Illness, Hospital Indemnity, and Pet Insurance, to suit your needs.