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Fractional Chief Marketing Officer
Fractional Chief Marketing OfficerGTN • Scottsdale, AZ
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Fractional Chief Marketing Officer

Fractional Chief Marketing Officer

GTN • Scottsdale, AZ
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Job Title : Fractional Chief Marketing Officer (CMO)

Location : Remote / Flexible

Type : Part-Time / Fractional (20-30 hours per week)

Industry : Open (Insurance industry experience a plus)

Overview :

We are seeking an experienced Fractional Chief Marketing Officer (CMO) to develop, lead and execute the marketing strategy with a focus on digital marketing and multi-channel marketing programs. The ideal candidate will bring strategic vision, hands-on expertise, and a proven track record of driving growth through innovative marketing initiatives. Experience in the insurance industry is highly desirable but not required.

Key Responsibilities :

  • Strategic Leadership : Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on brand awareness, lead generation, and customer retention.
  • Digital Marketing Expertise : Oversee and optimize digital marketing campaigns across platforms (e.G., SEO, SEM, social media, email marketing, content marketing, and paid advertising).
  • Multi-Channel Program Development : Design and manage integrated multi-channel marketing programs to maximize reach and engagement, including digital, traditional, and emerging channels.
  • Analytics & Performance Tracking : Utilize data-driven insights to measure campaign performance, optimize ROI, and adjust strategies based on KPIs and market trends.
  • Team Collaboration : Work closely with internal teams (sales, product, operations) and external vendors to ensure cohesive brand messaging and campaign execution.
  • Budget Management : Develop and manage marketing budgets, ensuring cost-effective allocation of resources across campaigns and initiatives.
  • Market Research : Conduct market and competitor analysis to identify opportunities for growth and differentiation.
  • Brand Development : Enhance brand positioning and messaging to resonate with target audiences and drive market share.
  • Industry-Specific Initiatives (if applicable) : Leverage insurance industry knowledge to tailor marketing strategies, ensuring compliance with industry regulations and alignment with customer needs (e.G., B2B or B2C insurance products).

Qualifications :

  • Experience : 15+ years of marketing experience, with at least 8 years in a senior leadership role (e.G., CMO, SVP of Marketing, or similar).
  • Digital Marketing Expertise : Proven success in designing and executing digital marketing campaigns across multiple platforms (e.G., Google Ads, Meta, LinkedIn, email automation tools).
  • Multi-Channel Proficiency : Demonstrated ability to build and manage integrated marketing programs across digital, social, email, and traditional channels.
  • Insurance Industry (Preferred) : Experience in the insurance sector (e.G., P&C, health, life, or insurtech) is a strong plus, with knowledge of industry-specific marketing challenges and opportunities.
  • Analytical Skills : Strong proficiency in marketing analytics tools (e.G., Google Analytics, HubSpot, Salesforce) to track performance and drive data-informed decisions.
  • Leadership & Communication : Exceptional ability to lead cross-functional teams, manage stakeholders, and communicate strategic vision effectively.
  • Adaptability : Comfortable working in a fast-paced, dynamic environment with the ability to pivot strategies as needed.
  • Education : Bachelor’s degree in marketing, business, or a related field;MBA or advanced degree preferred but not required.

    • Nice-to-Haves :

  • Experience with insurtech startups or digital transformation in the insurance industry.
  • Familiarity with marketing automation platforms (e.G., Marketo, Pardot).
  • Knowledge of regulatory considerations for marketing in the insurance sector.
  • Proven success in scaling marketing efforts for B2B and / or B2C audiences.

    • Why Join Us?

  • Flexible, part-time role with the opportunity to make a significant impact.
  • Collaborate with a dynamic team in a growth-focused organization.
  • Leverage your expertise to shape innovative marketing strategies.
  • Opportunity to work in a high-impact role with potential for long-term engagement.
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