VP of Sales

Job Description

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Responsible for the senior sales leadership, fiscal planning, setting strategy, and attaining targets. Also responsible for establishing sales territories and goals, sales, training, and market research.

This leader is a member of the senior leadership team, reporting directly to the President, and is responsible for managing and directing the Sales staff, achieving performance metrics, managing expenses and revenue, and ensuring compliance with established safety standards and government regulations.

Analyzes market potential and develops and implements plans to achieve maximum market penetration.

Monitors competitive activity and provides feedback to leadership.

Has a thorough understanding of and fully leverages NLP and Market Watch programs to maximize the company's effectiveness and to add case growth.

Sets strategy based on customer business drivers to increase market share for products and services.

Oversees and directs annual OpCo Food Shows, General Sales Meetings, and DSM Meetings, etc.

Develops and fosters trusting relationships with customers.

Directly manages major and critical developing customer accounts.

Accountable for building and leading the strategy for training and development of the sales staff (including Regional Managers, District Sales Managers, and Area Managers).

Leads and directs all aspects of sales and marketing performance, adjusting activities to meet or exceed financial targets.

Attains targeted profit margins as determined by business goals, increasing sales growth while maintaining acceptable levels of gross margins.

Collaborates and leads sales leadership in presenting major proposals to key customers.

Provides expertise and assistance in the solicitation of new or prospective business by participating in meetings and other activities to help build customer relations.

Performs other related duties as assigned.

Required Qualifications

Bachelors degree

10 Years+ in a sales leadership position in the foodservice distribution industry

Preferred Qualifications

Masters/MBA

10 years + of prior experience managing a complex salesforce that spans a large demographic area