Director, Content & Social Strategy

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is seeking a Director of Content & Social Media to define and lead our brand’s voice across digital platforms. This leader will set the vision and strategy for social media, content creation, and community engagement, ensuring these functions work together to drive cultural relevance, brand growth, and measurable business results. The role requires a balance of creativity, strategic oversight, and operational excellence, with the ability to inspire teams, push innovation, and translate insights into bold ideas that resonate with consumers.

Responsibilities to include:

Strategic Leadership

• Develop and evolve Frida’s long-term content and social media strategy across owned, earned, and emerging channels.
• Translate brand priorities and marketing objectives into actionable, platform-specific strategies that drive awareness, engagement, and business outcomes.
• Partner cross-functionally with brand, media, and digital teams to ensure cohesive planning and integrated activations.
• Champion innovation by piloting new formats, platforms, and technologies, including AI, social commerce, and experimental content approaches.
• Develop out-of-the-box ideas that expand Frida’s voice both on and beyond social platforms.

Content & Creative Direction

• Lead creative concepting and production of social-first storytelling, ensuring all content is platform-native, trend-aware, and culturally fluent.
• Develop and articulate clear briefs to inspire creative teams—both in-house and partner agencies—to produce engaging, meaningful, and community-building content.
• Create a model for managing channels that prioritizes iteration, fueled by learnings from top-performing content and community insights.
• Oversee high-quality content development across video, live streaming, and multimedia storytelling, from ideation through distribution.
• Ensure consistency in brand voice, tone, and storytelling across all touchpoints.

Social Strategy & Engagement

• Define and execute platform strategies across TikTok, Instagram, YouTube, LinkedIn, Threads, Pinterest, and emerging channels.
• Establish community management guidelines to ensure timely, empathetic, and brand-right engagement.
• Collaborate on influencer and creator strategy, integrating creator content into broader campaigns to amplify reach and authenticity.
• Monitor cultural moments and online trends, leveraging a deep appreciation for pop culture to identify opportunities for relevance and breakthrough content.
• Support escalation and reputational risk protocols, ensuring Frida remains agile and responsive in fast-moving environments.

Analytics & Growth

• Define KPIs across audience growth, engagement, reach, and brand impact, tying results back to business objectives.
• Leverage analytics and social listening tools (e.g., Sprout Social, Hootsuite, Google Analytics) to optimize strategy and fuel iterative improvement.
• Deliver actionable insights and regular performance updates to senior leadership.
• Benchmark against competitors and category leaders to keep Frida’s social presence innovative and competitive.

Team Leadership

• Lead, mentor, and grow a high-performing team across social strategy, content creation, and community engagement.
• Set clear objectives, workflows, and priorities that balance creativity, agility, and operational rigor.
• Coach and develop team members, ensuring opportunities for growth and cross-functional collaboration.
• Manage external partners, creators, and agencies to expand creative capacity and production scale.

What You Will Need

• Bachelor’s degree in Marketing, Communications, or related field.
• 10+ years in social media, content strategy, or digital marketing; 5+ years leading teams.
• Proven expertise in developing high-performing video content strategies across TikTok, Instagram Reels, YouTube Shorts, and emerging video platforms.
• Proven track record of building and scaling content and social ecosystems that deliver measurable brand and business growth.
• Deep platform expertise and fluency in content trends, cultural relevance, and algorithm dynamics.
• Experience leading video production, live activations, and social-first creative.
• Strong analytical skills with ability to translate insights into actionable strategies.
• Exceptional communication, collaboration, and leadership skills.
• Background in consumer lifestyle, CPG, or culturally driven brands strongly preferred.

Success in this Role Looks Like

• A cohesive, agile, and high-performing content and social organization.
• Breakthrough campaigns that generate cultural conversation, brand love, and organic growth.
• Measurable impact from social and content on awareness, community growth, and commerce outcomes.
• Frida positioned as a category-defining brand in creativity, cultural fluency, and community building.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director, Content & Social Strategy, you will work closely with Creative Marketing, Brand Management and Sales teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO: Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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