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Lead Conversion Manager
Lead Conversion ManagerHouseMax Funding • Austin, TX, United States
Lead Conversion Manager

Lead Conversion Manager

HouseMax Funding • Austin, TX, United States
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  • [job_card.full_time]
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About HouseMax Funding

HouseMax Funding is a leading hard money lender focused on empowering real estate investors with fast, flexible financing solutions. Headquartered in Austin, Texas, we’ve funded over $3 billion across thousands of loans, making us one of the most trusted names in the industry. Our team combines deep expertise in real estate and lending with a passion for innovation and growth. Joining HouseMax means becoming part of a high-performing team that values transparency, speed, and customer success. If you thrive in a fast-paced environment and want to make a measurable impact, we’d love to hear from you.

Role Overview

As a Lead Conversion Manager, you will play a critical role in maximizing the performance of our digital funnels and lead lifecycle—from inbound engagement through closing and post-sale follow-up. Your mission is to analyze user and lead behavior, identify friction points, and implement strategies that accelerate conversion and revenue growth.

Key Responsibilities

Funnel Optimization & Analytics

  • Analyze performance across all funnel stages (lead → contact → application → approval → funding → repeat borrower).
  • Study user and lead behavior using heatmaps, session recordings, analytics dashboards, and funnel reports to uncover friction and drop-off points.
  • Assess lead quality by source and channel; share actionable insights with leadership.
  • Develop and maintain dashboards and reporting frameworks for continuous CRO insights.
  • Establish benchmarks for lead response time, contact rate, application completion, approval rate, and funding conversion.

Lead & Application Flow Optimization

  • Optimize how leads are routed, nurtured, and re-engaged across marketing automation and CRM systems.
  • Reduce time to application and ensure borrowers understand requirements for speed-to-close (docs, credit pulls, appraisals, property details, etc.).
  • Partner with Sales / Loan Officer team to align CRO opportunities with borrower expectations and underwriting realities.

    • Revenue & Loan Performance Impact

  • Improve metrics tied to revenue, including lead-to-app rate, app-to-approved rate, approved-to-funded conversion, cost per funded loan, and repeat borrower rate.
  • Identify borrower behavior trends (timeline sensitivity, credit hesitations, documentation friction, confidence gaps) that impact closing probability.

    • Cross-Functional Collaboration

  • Work closely with Marketing to improve messaging consistency across all borrower touchpoints.
  • Collaborate with Loan Officers, Sales Managers, Underwriting, Development, and Design teams to identify and resolve friction in handoffs, communication gaps, and site changes.
  • Gather feedback from sales reps to inform campaign optimization and training.

    • Monitoring & Reporting

  • Track conversion rates, funnel drop-off, test performance, revenue per visitor, and customer journey quality.
  • Provide ongoing reporting and actionable recommendations to leadership.

    • What Success Looks Like

  • Reduced drop-offs across the funnel, especially during application and documentation stages.
  • Faster borrower progression from lead → application → approval → funding.
  • Increased funded loan volume without increasing acquisition cost.
  • Higher trust and engagement across borrower journeys.
  • Improved borrower satisfaction, fewer repeated requests, clearer expectations.
  • Growth in repeat borrower rate and long-term borrower value.

    • Qualifications

  • 3–7 years experience in CRO, funnel optimization, growth, or performance marketing.
  • Experience in financial services, lending, fintech, or a similarly regulated environment preferred.
  • Strong analytical skills, able to turn data into insights and actionable strategies.
  • Proficiency with CRO and analytics tools (e.g., Google Analytics, Hotjar, Heap, Optimizely, VWO, HubSpot, Webflow, or similar).
  • Experience in A / B testing frameworks, statistical significance evaluation, and experiment design.
  • Comfortable working cross-functionally with marketing, sales, design, and product teams.
  • Excellent communication and presentation skills.
  • Knowledge of borrower psychology, digital UX, and trust-building best practices.
  • Proficient in CRM systems (e.g., Salesforce) and marketing automation platforms (HubSpot, Marketo, etc.).
  • Skilled in building dashboards and interpreting funnel performance data.
  • Action-oriented and comfortable in a fast-paced, high-growth environment.

    • Why HouseMax Funding

  • Join a mission-driven team transforming real estate investment financing.
  • Work with talented professionals across Sales, Marketing, and Operations.
  • Competitive salary and performance-based incentives.
  • Comprehensive benefits package (medical, dental, vision) + generous PTO.
  • Office-based role in vibrant Austin, TX.
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