Head of Growth Marketing

About Us :

Concepta is a fast-growing, nine-figure DTC company with a portfolio of leading cosmetics and supplements brands. We have a strong presence in influencer marketing, performance marketing, and Amazon sales, with a primary focus on the U.S. market. By combining science-driven product development with an agile, data-led approach, we deliver innovative products that customers love.

About the Role :

We’re looking for a Head of Growth with a sharp focus on scaling Meta advertising, the core driver of our performance marketing. In this role, you’ll lead strategy, execution, and optimization of high-impact Meta campaigns, managing substantial budgets to drive rapid customer acquisition and revenue growth. While Meta will be your primary focus, you’ll also oversee our broader performance marketing efforts, guiding the media buying team and collaborating with creative, marketing, and analytics to deliver results that move the needle.

Key Responsibilities :

• Develop and continuously refine our Meta advertising strategy to achieve growth and profitability goals.
• Manage and optimize significant ad budgets, implementing data-driven campaign optimizations.
• Establish and track key performance metrics (ROAS, MER, CAC, LTV) and provide actionable insights to leadership.
• Lead rigorous A / B testing of creatives, audiences, and funnels to improve campaign performance.
• Mentor media buyers and align tactical execution with strategic vision.
• Ensure all campaigns meet Meta advertising and compliance standards, particularly in health and supplements.
• Stay ahead of industry trends, competitor strategies, and platform updates to maintain a competitive edge.

Who You Are :

Why Join Us?

Interested?

Apply now and join a team that values data, creativity, and growth.

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