Senior Media Buyer

Senior Media Buyer

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks a Senior Media Buyer to play a crucial role in the execution and management of media campaigns across Situation's client portfolio. This role will report to the Media Buying Supervisor and will be responsible for launching, pacing, monitoring and optimizing paid media campaigns across primary self-service platforms. The selected candidate will demonstrate omnichannel campaign management experience, including tactical setup, ongoing maintenance, real time optimization and budget oversight, and should have an in-depth understanding of the media landscape.

What You'll Do

This role will be responsible for actively collaborating with the wider Media and Client Services teams, playing a crucial role in the execution of paid media campaigns across both social and digital self-service platforms, as well as direct vendor purchases and the following day-to-day responsibilities:

• Work collaboratively with internal teams to execute successful media campaigns - teams may include Media Planning, Search, Analytics, Creative and Client Services
• Setup and QA digital and social campaigns across multiple platforms, including but not limited to: Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk etc.
• Monitor campaign budgets through weekly pacing to ensure delivery and accuracy. Make recommendations to reallocate funds when appropriate
• Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc. Present solutions to the wider team when required
• Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals
• Assist with reporting by providing detailed campaign analysis, insights and performance KPIs
• Lead relationships with all necessary media vendors, agency partners etc.
• QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and assist with troubleshooting discrepancies as they arise
• Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate. Lead internal discussions around platform exploration and make recommendations for innovation
• Collaborate with the wider Media Team to develop thought leadership material, new business collateral etc. as needed
• Collaborate with leadership to improve media processes and communication