Social Content Producer

Social Content Producer

The Daily Wire is seeking a Social Content Producer, a hybrid creative strategist and content creator who will be responsible for both originating and reformatting brand content for distribution across social media platforms. This role requires a sharp instinct for brand-aligned storytelling, strong visual execution skills, and the ability to craft compelling short-form content that drives engagement and amplifies audience reach.

Primary Responsibilities

Produce short-form video content tailored to platform-specific formats, including Instagram Reels, YouTube Shorts, and TikTok.

Develop 1590-second videos that match native aesthetics and engagement trends, incorporating subtitles, motion graphics, and on-screen text.

Pull and edit impactful moments from long-form content (e.g., podcasts, interviews, debates) to create compelling social-first narratives.

Repurpose existing content into high-performing, snackable social assets optimized for each platform's user behavior and specs.

Regularly audit show segments, trending topics, and live event footage to identify emotionally resonant, humorous, or controversial clips for social adaptation.

Pitch new creative series and recurring content formats (e.g., "Mic Drop Moments," "Fact Check Fridays") that reflect brand tone and audience interest.

Collaborate with Platform Specialists to align on publishing cadence, content mix, and platform strategy.

Respond to performance feedback by iterating on creative formats and visual approaches to improve reach and engagement.

Monitor and analyze content performance metrics including reach, engagement rate, shares, watch time, and audience retention.

Use platform analytics and third-party tools to generate actionable insights that inform ongoing creative strategy.

Experience & Requirements

2+ years of social-first content creation experience or equivalent portfolio-based proof of performance.

Interest in and/or familiarity with the political and editorial news landscapes.

Strong understanding of and instinct for the "voice" of the Daily Wire brand and its talent.

Immersion in and full understanding of social media platform operations, including; Facebook, Instagram, Twitter, YouTube, and Snapchat.

Strong instincts for successful social media platform audiences and content.

Ability to spot and capitalize on social media trends.

Highly detail-oriented.

Strong organizational skills.

Excellent proof-reading skills.

Impeccable grammar and spelling.

Proficient Microsoft Office skills (Word, Excel, and PowerPoint).

G-suite proficiency.