Digital Marketing Specialist

Overview

FORUM Credit Union is a member focused, results driven financial institution who strives to provide the best customer service and financial advice to all of our members. Our mission is to help our members live their financial dreams . We offer a full suite of financial products and serve more than 155,000 members in the greater Indianapolis area.

The Digital Marketing Specialist will be responsible for FORUM’s website, branch digital marketing systems, and will contribute to e-mail marketing initiatives. This includes the maintenance and creation of new features for FORUM’s public website, including using Google analytics to measure performance. Activities also include creating and sending emails using Salesforce and creating and maintaining promotions for branch digital marketing systems.

This full time position provides flexible hours and, after initial training, a hybrid schedule is possible.

Responsibilities

Daily responsibilities consist of :

• Maintain all content on the forumcu.com website, Google Business, and Yelp
• Working with other departments to publish new content as needed, maintaining ADA compliance, and updating monthly CU Online and mobile ads, articles and logout pages
• Continually evaluate and update the website for optimal navigation, presentation of information, and ensuring content is current and easy for visitors to find
• Manage CU Online ads, blog and video content on the website and create new "shows" for in-branch promotions using the Spectrio system
• Create monthly analytics to monitor and share website and email performance.
• Develop and improve FORUM’s search engine optimization including regular updates to the website, best practices in SEO, and monitoring our organic search rankings for Google, Yahoo and Bing
• Oversee the Internet Offer of the Week and SaveItUp digital promotions
• Work with Technology and our CMS provider to identify, develop and implement changes to the forumcu.com website including personalization of pages and content, member reviews, membership sharing, and other tools to improve functionality or usability of the website
• Provide input on the monthly tactical marketing plan and execute all assigned tasks from the monthly marketing planning session.
• Create and support email campaigns using Salesforce, as needed to support the Marketing & Brand Manager.
• Manage FORUM’s YouTube presence, including the posting and organization of all videos

You may enjoy this job if :

Qualifications

What we are looking for :

Employee Perks :

Please note : A criminal background screen will be conducted upon hire.

FORUM Credit Union values and celebrates diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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