Head of Go-To-Market Strategy

A company is looking for a Head of Go-To-Market & Product Marketing.

Key Responsibilities

Lead the strategic development and execution of go-to-market and product marketing initiatives

Develop tailored GTM strategies for priority verticals and coordinate with various teams for alignment

Design and execute multi-channel campaigns to drive awareness and conversion

Required Qualifications

Bachelor's degree or equivalent experience

7+ years in B2B marketing, preferably in contact center, SaaS, or BPO environments

Proven success in launching vertical-specific campaigns and managing cross-functional GTM motions

Strong understanding of buyer journeys and persona development

Ability to navigate ambiguity and scale programs in fast-paced environments