Digital Marketing Analyst

SUMMARY

We're looking for a Digital Marketing & Reputation Manager-equal parts strategic thinker and performance marketer-to lead paid digital campaigns, reputation management, and performance insights across our growing portfolio of multifamily properties.
Key Responsibilities:

Performance Marketing Strategy & Execution
•Plan, launch, and optimize paid search campaigns across Google Ads, ensuring every dollar spent drives measurable ROI.
•Manage services ads to drive traffic, lead generation, and brand visibility.
•Collaborate closely with regional managers and property teams to align advertising campaigns with occupancy goals and leasing seasonality.
Online Reputation Management
•Own the digital voice of our properties-monitor, respond to, and strategically manage reviews across platforms (Google, Yelp, Apartments, BBB, etc.).
•Develop and implement proactive strategies to boost ORA, Google scores, Yelp scores and resident sentiment.
•Train onsite teams on review best practices and reputation standards.
Marketing Analytics & Insights
•Build and manage reports to track ad performance, lead quality, cost per lease, and reputation metrics.
•Translate campaign performance into actionable insights to continuously improve our approach and results.
•Complete market surveys to analyze trends and pricing across competitive sets to ensure positioning and campaign targeting remain aligned with market shifts.
Cross-Functional Collaboration
•Work closely with our in-house design, social media, and leasing teams to ensure brand consistency and campaign cohesion.
•Serve as the digital go-to for property onboarding, rebranding initiatives, and lease-up strategies.

QUALIFICATIONS:

•Multifamily Real Estate Focus (Preferred)
•3+ years in digital marketing with direct experience managing Google Ads campaigns and reputation management in a multifamily or real estate setting.
•Strong understanding of local SEO, PPC optimization, UTM tracking, and conversion funnels.
•Data-obsessed with a track record of using performance metrics to make smart decisions.
•Excellent communicator who thrives in a fast-paced, service-oriented environment.
•Familiar with ORA scores, reputation platforms, and the unique dynamics of the multifamily industry.

Nice to Have:
•Google Ads and Google Analytics certifications
•Experience with platforms like Appfolio a plus
•Graphic design or content creation experience is a bonus