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Program Lead, Experiential Events
Program Lead, Experiential EventsResource Innovations • Worcester, Massachusetts, United States
Program Lead, Experiential Events

Program Lead, Experiential Events

Resource Innovations • Worcester, Massachusetts, United States
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Resource Innovations is seeking a Program Lead, Experiential Events to join our growing team in Worcester, MA. This hybrid role requires travel and offers a unique opportunity to lead and scale mobile exhibit programs focused on energy efficiency and beneficial electrification. The ideal candidate is a passionate, purpose-driven leader who thrives at the intersection of experiential marketing, clean energy education, and hands-on program execution.

As the Program Lead, Experiential Events, you will oversee the Eversource Mobile Exhibit as well as support additional mobile exhibit teams. You will be instrumental in delivering our first multi-year Experiential Events program and operationalizing a new revenue-generating rental model. You will be responsible for prospecting and booking events, managing all logistics, leading setup, activation, and teardown on-site, serving as the main point of contact for clients, overseeing staff, and completing post-event reporting. This position is ideal for someone who can inspire field teams, troubleshoot logistics, and translate technical content into engaging real-world experiences.

Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

Duties and Responsibilities

  • Serve as day-to-day lead for the Eversource Experiential Lab program.
  • Oversee end-to-end event execution, including scheduling, site coordination, staffing, logistics, and impact reporting.
  • Assist in the launch of additional mobile exhibits, ensuring consistency in training, quality, and customer engagement.
  • Ensure exhibit assets are well-maintained, compliant, and deployed with precision.
  • Work closely with internal departments—including sales, creative, delivery, and client services—to drive integrated program success.
  • Represent RI in client meetings and planning calls, ensuring clear communication and collaborative alignment.
  • Lead the development and execution of training materials, event playbooks, and on-site activation protocol.
  • Track engagement and operational KPIs to quantify event success and budget adherence.

Requirements

  • Bachelor’s degree in Marketing, Communications, Sustainability, Business, or a related field highly preferred.
  • Proven success managing multi-market outreach programs.
  • Strong event logistics, vendor coordination, and budgeting skills.
  • Exceptional leadership, communication, and interpersonal skills.
  • Comfortable with a variable schedule, including weekends, and travel.
  • Highly organized, self-motivated, and detail oriented.
  • Interest in sustainability and passionate about making a meaningful impact on the environment.
  • Willingness and ability to travel throughout Massachusetts with some potential travel into Connecticut and New Hampshire
  • Preferred skills, education and experience

  • 6+ years of experience in experiential marketing, field program management, or mobile tour operations.
  • Ability to operate tow vehicle for mobile lab execution
  • Experience with energy efficiency, clean energy, or sustainability programs a plus
  • PMP or Event Management certifications are a plus
  • Benefits

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    Program Lead Experiential Events • Worcester, Massachusetts, United States

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