Product Marketing Manager

Product Marketing Manager for Sequencing as a Service Portfolio

We are looking for a highly motivated and scientifically grounded Product Marketing Manager for sequencing as a service portfolio. Reporting to the VP of Marketing, you will be the internal champion, market expert, and voice of the customer for our service offerings. This is an individual contributor role requiring a high degree of autonomy, strategic thinking, and cross-functional collaboration.

This is a dream role for someone looking to improve and accelerate molecular biology research. You'll be instrumental in helping us unleash the next wave of our groundbreaking sequencing services, as well as in building and defining how Product functions at Plasmidsaurus. This role will serve as the glue between R&D, Sales, Marketing, Engineering, and Operations, and will ensure that we continue to deliver the kind of game-changing products our customers have come to expect from us.

Key Responsibilities

Go-to-Market (GTM) Strategy & Execution

• Launch Excellence: Own the planning, development, and execution of comprehensive go-to-market strategies for new and existing sequencing services.

• Targeting & Positioning: Identify target customer segments, develop compelling value propositions, and create clear, differentiated product positioning that resonates with research and clinical audiences.

• Sales Enablement: Create essential sales tools, including pitch decks, battle cards, internal training materials, and competitive intelligence summaries, to empower the global sales and business development teams.

Content Development & Campaign Support

• Scientific Storytelling: Translate complex technical features and performance data into clear, benefit-driven customer stories and marketing collateral, including application notes, white papers, case studies, website copy, and blog posts.

• Demand Generation Partnership: Collaborate closely with the Demand Generation team to contribute content and strategic direction for campaigns that drive pipeline growth and customer adoption.

Market & Competitive Intelligence

• Market Expert: Serve as the company's expert on the sequencing as a service market landscape, including market trends, applications, and emerging methods.

• Competitive Analysis: Continuously monitor and analyze competitors' product portfolios, pricing, and messaging to identify market opportunities and inform Plasmidsaurus's competitive defense strategies.

• Voice of the Customer (VoC): Conduct customer interviews, surveys, and focus groups to deeply understand customer needs, pain points, and purchasing criteria, feeding insights back to the Product and R&D teams.

Product and Portfolio Strategy

• Input into Roadmap: Partner with the Product Management team to define future service offerings and prioritize features/improvements based on market demand, voice of customer, voice of field and market research.

• Pricing & Packaging: Inform pricing, promotion and bundling strategies for services to optimize revenue and market share.

Qualifications

• Education: A Bachelor's degree in a Life Science discipline (e.g., Genetics, Molecular Biology, Biochemistry) is required. An advanced degree (Master's or Ph.D.) is highly preferred.

• Experience: 3+ years of experience in product marketing, technical marketing, or product management within the sequencing, genomics, or life sciences industry. Experience with a sequencing-as-a-service (SaaS) or CRO business model is a significant plus.

• Technical Expertise: Strong working knowledge of next-generation sequencing (NGS) technologies, applications (e.g., RNA-Seq, WES/WGS), and common bioinformatics workflows.

• Communication Skills: Exceptional written and verbal communication skills, with a proven ability to translate complex scientific concepts into compelling, clear marketing language. Strong presentation skills required to lead event speaking engagements including webinars and workshops.

• Strategic & Analytical Mindset: Demonstrated ability to use market data and competitive analysis to develop actionable marketing plans.

• Tools: Proficiency in marketing automation and CRM tools (e.g., HubSpot).

We encourage you to apply even if your experience doesn't perfectly align with the job description as we seek out diverse and creative perspectives. Team members who love to learn and collaborate in an inclusive environment will thrive with us. We are an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.