Product Marketing Manager - Enterprise SaaS

Product Marketing Manager

The Product Marketing Manager will own the strategic positioning, messaging, and go-to-market (GTM) execution for IGEN's ComplyIQ platform. Serving as a critical connector across product development, sales, and marketing, this role is responsible for driving market research, competitive differentiation, customer adoption, and revenue growth via both direct and partner-driven sales channels. You will play a pivotal role in shaping product and pricing strategies along with translating complex product capabilities into compelling value propositions tailored to enterprise buyers.

Job Responsibilities

Develop market positioning, vertical-and ICP-specific messaging frameworks, and value propositions that clearly articulate product differentiation and customer outcomes.

Lead cross-functional GTM planning and execution for new product launches and major feature releases, aligning product, sales, marketing, and customer success teams.

Conduct deep customer and competitive research to inform product messaging, segmentation, and campaign strategy.

Create, launch, and optimize campaigns that drive pipeline, conversion, and deal size.

Collaborate with Product Management and Sales to develop and refine pricing strategies that align product value with market expectations and maximize revenue potential.

Define and optimize go-to-market channels for both direct enterprise sales and partnerships with channel resellers / alliances, ensuring seamless customer acquisition and expansion across key market segments.

Collaborate with the rest of the marketing team to produce high-impact sales and marketing assets including web pages, case studies, webinars, and product videos.

Equip sales teams with solution briefs, battle cards, pitch decks, objection handling guides, demos to improve win rates.

Analyze product adoption, win / loss, and competitive intelligence to refine messaging and identify market opportunities.

Represent the voice of the customer internally, ensuring product roadmap priorities align with market needs.

Measure and report on the impact of product marketing initiatives using pipeline attribution, causal analytics, engagement metrics, and win-rate analysis.

Qualifications

Bachelor's degree in business or marketing. Master's degree preferred.

7+ years of product marketing experience in B2B SaaS, preferably in enterprise software or vertical-specific platforms (e.g., tax compliance or regulatory technology).

Proven track record of launching complex software products with measurable business impact.

Strong analytical skills with experience using causal analytical models, CRM data (HubSpot preferred), and marketing automation platforms to assess campaign performance.

Exceptional written and verbal communication skills, with the ability to distill technical features into business outcomes.

Deep understanding of buyer personas, customer journey mapping, and B2B sales cycles.

Experience working closely with product management and sales leadership in a fast-paced environment.

Experience with category design principles and brand building in technical markets.

Willing to travel, as necessary.

The annual base salary for this position starts at a minimum of $136,000. Compensation details listed in this posting reflect the base annual salary only, and do not include bonus or incentives, if applicable. In addition to base compensation, U.S. Venture offers a competitive benefits package.

U.S. Venture requires that a team member have and maintain authorization to work in the country in which the role is based. In general, U.S. Venture does not sponsor candidates for nonimmigrant visas or permanent residency unless based on business need. U.S. Venture will not accept unsolicited resumes from recruiters or employment agencies. U.S. Venture, Inc. is an equal opportunity employer that is committed to inclusion and diversity. We ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristic.