Talent.com
Digital Marketing Strategist
Digital Marketing Strategistpoka • Little Rock, AR, US
[error_messages.no_longer_accepting]
Digital Marketing Strategist

Digital Marketing Strategist

poka • Little Rock, AR, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Digital Marketing Strategist

At Poka, we're transforming how frontline teams operate, learn, and solve problems. Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We're proud to support global leaders like Nestl, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally.

Poka's Digital Marketing Strategist is a critical member of the demand generation team with responsibility for driving results across web and SEO, while keeping LLMs front and center.

Reporting to the Director of Demand Generation, this team member will develop the company's digital presence and work closely with internal stakeholders and external agencies to help achieve company goals. The ideal candidate will use data driven decisions to plan, execute, analyze, and optimize programs that drive traffic to the corporate website, and increase engagement and conversion of website visitors.

What you'll be responsible for :

  • Lead the strategy, execution, and continuous optimization of website and SEO programs to drive qualified traffic, engagement, and conversions, with LLMs front and center, to capitalize on its opportunities and mitigate its impact.
  • Develop and implement technical SEO strategies, including site architecture, schema, page speed, and core web vitals.
  • Partner with the content team to guide SEO-informed content strategy, ensuring content is optimized for both human readers and AI-driven search experiences.
  • Manage the website as a product, building and maintaining a roadmap for enhancements, optimizations, and new features based on performance data and customer feedback.
  • Drive improvements in site navigation, UX, and storytelling to support brand positioning and maximize conversion opportunities across the funnel.
  • Lead conversion rate optimization (CRO) initiatives including A / B testing, personalization, and funnel analysis to improve pipeline velocity.
  • Collaborate cross-functionally with design, product, sales, and demand generation teams to ensure web and SEO strategies are aligned with broader business objectives.
  • Monitor and analyze performance metrics, translating insights into clear recommendations for stakeholders.
  • Stay ahead of industry trends in SEO, website performance, and AI-driven search to ensure the company's digital presence is innovative and competitive.
  • Leverage AI-powered tools for SEO optimization, site analysis, personalization, and content recommendations.

What you bring to the table :

  • 5-7+ years of experience in digital marketing with a focus on SEO and website strategy within B2B enterprise software or B2B SaaS.
  • Proven track record of driving organic growth through advanced SEO tactics, technical SEO execution, and content alignment.
  • Strong experience managing websites as a product, including roadmaps, stakeholder input, and iterative improvements.
  • Deep understanding of core web vitals, technical audits, and site optimization practices.
  • Experience with conversion optimization frameworks, A / B testing tools, and analytics platforms.
  • Deep proficiency in SEO tools (e.g., BrightEdge, Ahrefs, Screaming Frog, Google Search Console), web analytics (Google Analytics GA4, Looker Studio, Tableau, or similar), and testing platforms (e.g., Optimizely, VWO).
  • Familiarity with CMS platforms (e.g., Craft, WordPress, Drupal, HubSpot CMS) and website governance processes.
  • Excellent analytical, problem-solving, and communication skills with the ability to translate technical detail into business impact.
  • Continuous improvement mindset with a bias for testing, learning, and scaling best practices.

    • What we offer :

  • Dynamic and collaborative work environment.
  • Generous vacation policy upon arrival.
  • Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
  • 100% remote work if you do not live within the radiuses mentioned above.
  • Truly flexible schedule and the possibility of taking every Friday afternoon off.
  • Group insurance from day one (dental, medication, invalidity, travel, etc.).
  • Telemedicine service.
  • Matching GRSP with Wealthsimple after your first year.
  • MacBook Pro and $500 allowance for your home office.
  • Tasty snacks (Fresh fruits, snacks, coffee, tea, etc.).
  • Generous referral bonus.
  • Whatever you need to keep learning and evolve professionally.
  • Certain benefits are exclusively accessible to employees in Canada.
    • [job_alerts.create_a_job]

    Marketing Strategist • Little Rock, AR, US

    [internal_linking.related_jobs]
    Senior Growth Marketing Manager [Remote-US]

    Senior Growth Marketing Manager [Remote-US]

    Quanata • Little Rock, AR, US
    [filters.remote]
    [job_card.full_time]
    Senior Growth Marketing Manager [Remote-US].Quanata is on a mission to help ensure a better world through context-based insurance solutions. We are an exceptional, customer centered team with a pass...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Director, US Oncology Marketing, INT Treatment Site Strategy & Execution Lead

    Director, US Oncology Marketing, INT Treatment Site Strategy & Execution Lead

    Merck • Little Rock, AR, United States
    [job_card.full_time]
    Job Description • • • •Director, US Oncology Marketing, INT Treatment Site Strategy & Execution Lead • • The U.Oncology business within our company is a growing and dynamic part of our company.We have...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Digital Marketing Coordinator

    Digital Marketing Coordinator

    Angel City VA • Little Rock, AR, US
    [job_card.full_time]
    The Digital Marketing Coordinator will be responsible for developing, implementing, and optimizing social media ad campaigns to expand our reach and increase engagement with our B2B and B2C audienc...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Marketing Specialist

    Digital Marketing Specialist

    Fresenius Kabi USA, LLC • Little Rock, AR, United States
    [job_card.full_time]
    The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Strategist / Change Management (Adobe Practice)

    Digital Strategist / Change Management (Adobe Practice)

    Delaware Staffing • Conway, AR, US
    [job_card.full_time]
    Digital Strategist / Change Management.We are seeking a dynamic and strategic Digital Strategist / Change Management to lead clients through the change management lifecycle as part of value realiza...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Mercor • Conway, Arkansas, US
    [filters.remote]
    [job_card.temporary]
    Role Overview • • Mercor is seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy.This engagement focuses o...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Industry Strategist

    Industry Strategist

    Acxiom • Conway, Arkansas, USA
    [job_card.full_time]
    Acxiom is looking for an Industry Strategist to join our Product Consulting Group.You will utilize your in-depth product knowledge to support data & identity sales efforts including pricing pro...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    VP, Marketing

    VP, Marketing

    Suite Studios • Little Rock, AR, US
    [job_card.full_time]
    Were a small, fast moving team building tools that power the worlds most jaw-dropping creative workfrom Kendrick Lamars #1 global hits, to Super Bowl halftime shows, to immersive experiences at the...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Industry Strategist

    Industry Strategist

    Boston Staffing • Conway, AR, US
    [job_card.full_time]
    Acxiom is looking for an Industry Strategist to join our Product Consulting Group.You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, produ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Industry Strategist

    Industry Strategist

    Mississippi Staffing • Conway, AR, US
    [job_card.full_time]
    Acxiom is looking for an Industry Strategist to join our Product Consulting Group.You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, produ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Industry Strategist

    Industry Strategist

    Omaha Staffing • Conway, AR, US
    [job_card.full_time]
    Acxiom is looking for an Industry Strategist to join our Product Consulting Group.You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, produ...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Industry Strategist

    Industry Strategist

    North Carolina Staffing • Conway, AR, US
    [job_card.full_time]
    Acxiom is looking for an Industry Strategist to join our Product Consulting Group.You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, produ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Industry Strategist

    Industry Strategist

    Delaware Staffing • Conway, AR, US
    [job_card.full_time]
    Acxiom is looking for an Industry Strategist to join our Product Consulting Group.You will utilize your in-depth product knowledge to support data & identity sales efforts, including pricing, produ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    G9 / 15 IG M - Marketing Manager (PLG)

    G9 / 15 IG M - Marketing Manager (PLG)

    Oceans • Little Rock, AR, US
    [job_card.full_time]
    Product-led-Growth (PLG) Marketing Manager.At Oceans, we believe that talent knows no boundaries.That's why we connect the best and brightest professionals with career-defining opportunities that c...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)

    Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)

    Data Annotation • North Little Rock, Arkansas
    [filters.remote]
    [job_card.full_time] +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Manager - Industrial and IoT

    Marketing Manager - Industrial and IoT

    Portainer.io • Little Rock, AR, US
    [job_card.full_time]
    Marketing Manager, Industrial And IoT.Know how to bring people, marketing ideas, and technology together? We need that!.Portainer is looking for a Marketing Manager - Industrial and IoT, to help sh...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Growth Marketing Manager

    Growth Marketing Manager

    Swing Education • Little Rock, AR, US
    [job_card.full_time]
    The Growth Marketing Manager will build, manage, and optimize multichannel marketing campaigns to drive interest, consideration, and engagement among key district partners and school-leaders.This p...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Strategist

    Marketing Strategist

    Workana • Little Rock, AR, US
    [job_card.full_time]
    Workana is the largest remote work platform for talents in Latin America.Our new segment, Workana Premium, focuses on matching the most exceptional professionals with leading and innovative compani...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]