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Associate Manager, International Marketing
Associate Manager, International MarketingFerrara Candy Co • Chicago, IL, US
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Associate Manager, International Marketing

Associate Manager, International Marketing

Ferrara Candy Co • Chicago, IL, US
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  • [job_card.full_time]
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Associate Manager, International Marketing

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach's, NERDS, SweeTARTS, Laffy Taffy, and Trolli to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

The Assoc. Manager, International Marketing will have the opportunity to substantially influence Ferrara's growth trajectory and elevation as a global leader as a key contributor to Ferrara's international expansion efforts.

Reporting to the Sr. Manager, International Marketing, the Assoc. Manager, International Marketing will be charged with liaising with Global and Local teams to develop best-in-class marketing plans and processes, commercializing a portfolio of relevant product offerings in each market, and supporting the strategic refinement of Ferrara's overall market expansion strategy.

The role is based in Chicago, Illinois and will require up to 20% travel.

Ways You Will Make A Difference

  • Lead day-to-day execution of commercialization efforts and portfolio management across 6 primary markets and 12 secondary markets, including motivating cross-functional commercialization team to build a concise international portfolio and meet launch deadlines
  • Lead relationship with internal insights team to execute consumer research across international markets by creating concepts, gathering competitor information, and strategically aligning on PPA
  • Drive projects forward with a culture of collaboration, with multiple stakeholders including local markets and counterparts in manufacturing, operations, finance, R&D, commercialization and supply
  • Lead day-to-day management of international budget by organizing / updating Excel budget tracker, opening POs, gathering approval signatures, and ensuring PO's are invoiced against in a timely manner
  • In partnership with local markets and relevant cross functional teams, support the building & delivery of the annual marketing plans inclusive of a prioritized mix of marketing activities & investment levels supporting brand launches and continued growth
  • Liaise with brand counterparts to drive global brand platforms, executing global brands with consistency and excellence
  • Support the on-going management, continued evolution, and application of the international growth strategy, providing data analysis and respective inputs into key senior level decision forums
  • Support the development & execution of brand(s) strategies and initiatives into an actionable Go To Market approach across International Retail (both indirect and direct distribution markets) from the lens of the retail customer / channels perspective
  • Support the strategic partnership and planning with external and internal agency partners for all consumer facing Brand Marketing communications, packaging development, and retail program execution
  • Support preparation for relevant senior leadership share outs

Skills That Will Make You Successful

  • Strong leadership : ability to inspire, motivate, and guide resources to a common goal and vision
  • Exceptional interpersonal skills : empathy, integrity, enthusiasm, collaborative, driving consensus
  • Strong written and oral communication skills. Strong listening skills and ability to work with senior leaders inside and outside of the organization - to understand their goals and objectives
  • Strategic thinking : able to "see around corners", synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
  • Attention to detail : able to execute complex commercialization projects with many moving parts, ensuring consistency and accuracy
  • Desire to be a supportive and proactive business partner across the organization
  • Experiences That Will Support Your Success

  • Bachelors degree, MBA preferred
  • 5+ years experience in Marketing or applicable consulting roles
  • Experience with project management
  • CPG industry expertise required with a preference in FMCG
  • Experience working on international, multicultural projects a plus
  • Bilingual a plus
  • What We Offer

    At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance.

    Compensation

    The salary range for this position is $80,325 to $112,455 annually.

    Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations in North America, Brazil, and China that includes manufacturing, distribution, sales, and R&D facilities. Ferrara is a privately held Ferrero related company.

    Equal Opportunity

    We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

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