Vice President, Content Strategy and DevelopmentDXA Circa • Detroit, Michigan, USA

Vice President, Content Strategy and Development

DXA Circa • Detroit, Michigan, USA

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The Detroit office of Weber Shandwick is seeking a Vice President Content Strategy and Development to join our editorial team in support of a major automotive client. This role is embedded with the automaker directly; but can be based in any of our office locations. You will be responsible for evolving the automakers brand and product focused storytelling to allow its stories to thrive in a transformed information landscape with the goal of reaching and engaging audiences spanning external and internal audiences.

You will be instrumental in defining the internal and external stories and tone of voice for client projects and assignments across a variety of communication strategies and channels. You need to be obsessive about honing your craft and polishing your words. You also must be comfortable editing at any point in the writing process developmental structural and line editing and proofreading. Understanding brand tone a passion for problem solving and the ability to tell compelling stories must be in your DNA.

You must work well under pressure and be collaborative a self-starter and resilient to ever-changing deadlines.

What We Are Looking For :

An external storyteller who can :

Lead integrate and collaborate across a matrixed organization to tell stories that change perceptions :
Be part of and aligned with the companys editorial leadership and strategy; youll participate in development of story angles for multiple channels.
Flex editorial leadership muscle; keeping an understanding of all news and programs coming the automakers brand comms team; and help architect storytelling upstream.
Attend all editorial and bi-monthly brand meetings with brand comms leaders
Offer a deep understanding of what makes a story a story; storymining is critical for the role :
Explore angles people technologies and capabilities in a way that resonate with consumers
Feel comfortable leading meetings with engineers designers manufacturing and financial comms to enrich stories with context and anecdotes
Reimagine video storytelling by collaborating with editorial and content leadership on vehicle reveal content episodic possibilities and more
Work directly with content leadership and EIC to devise story choreography medium more
Editorialize the product launch
Focus language on messaging formatting content optimized for AI discoverability
Serve as a copyeditor for materials drafted by the brand bomms teams

An internal storyteller who can :

Deliver smart brevity at scale

In todays multi-platform information-heavy world employees need concise memorable content to better advocate for this automaker

Develop fresh content for the internal eco-system

This goes beyond the content in a press release for an internal audience

Can include rich content gleaned from cross-functional collaboration (interviewing engineers designers etc.)

Create quick-turn internal launch kits

Partner with content and editorial leadership to codify a kit visuals short scripts and talking points for every brand and product moment

Gauge narrative recall

Explore ways to measure internal retention and engagement

Stay connected

Attend bi-monthly brand meetings with Brand and Product comms leaders leaders of editorial and content teams

Qualifications

7-9 years of writing / editing experience (public relations internal communications social media etc. journalism experience preferred)

Must be self-motivated hard-working well organized and resilient to ever-changing timelines requests and deliverables

Experience working in the automotive industry is preferred (not mandatory)

Must have a portfolio (share anything that conveys the way you think or approach assignments even if it was never produced

Salary range : $113000.00 USD - $145000.00 USD

Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees / applicants background pertinent experience and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity maritalstatusor citizenship status.

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Required Experience :

Exec

Key Skills

Change Management,Financial Services,Growing Experience,Managed Care,Management Experience,Analysis Skills,Senior Leadership,Performance Management,Process Management,Leadership Experience,negotiation,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

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Vice President Content Strategy and Development • Detroit, Michigan, USA

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